Podcasts are not new, and they aren’t quite as hip and fresh as they once were. But “hip” doesn’t always make for a good marketing channel, nor does mundane make for a bad one. If you’re looking for a new kind of content to incorporate into your content marketing strategy, you should consider a podcast. […]
marketing
10 Statistics that Prove the Importance of Blogging
Do you even blog? Blogging has become almost ubiquitous. And it’s serious business too. A blog is much more than a way to share information and ideas. It is also a marketing tool and a very powerful one at that. Not convinced? There are numbers to back it up. If you aren’t sure it’s worth […]
An 8-step Content Strategy that Works
Over the past decade or so, content marketing has risen to become one of the most important and influential forms of business promotion. And why is content marketing so huge? There are many reasons, but perhaps the most significant is that quality content delivers value to the customer. That’s in contrast to advertising, which is pretty […]
8 Strategies for More Effective Email Marketing
When it comes to email marketing, some companies get it right. But a lot of companies get it very, very wrong. Have you ever received an unsolicited email and dismissed it as spam without even reading it? Or maybe you signed up for a company’s email list only to be bombarded by emails once or more […]
Marketing to the Right Age Demographic
It is a truism in the marketing and advertising world that you must understand your audience to market effectively. Marketing demographic data can supply important information about your ideal target market. And, of course, age is one of the most significant factors to consider. On the whole, different age groups have different interests, values, incomes, […]
