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The Ins and Outs of Google Adwords Ad Extensions to Improve Ad Performance

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Have you been taking advantage of the conversion boost ad extensions can provide for your campaigns? Many marketers, in theory, know the benefits of ad extensions but find it a step-too-far to insert these extensions to increase the performance of their campaigns. Why is this? A simple answer is because there are so many ad extension options available, the process of … [Read more...] about The Ins and Outs of Google Adwords Ad Extensions to Improve Ad Performance

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Why Analytics Data Sharing in AdWords Helps With Effective Decision Making

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Having all the necessary data is key to decision making – wouldn't you agree? So if you're not linking your Google Analytics and AdWords accounts for analytics data sharing, you're likely missing out on some really important information. Every marketer wants to improve their understanding of their audiences. Digging in, and grasping this one task, will strengthen and … [Read more...] about Why Analytics Data Sharing in AdWords Helps With Effective Decision Making

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Creating Remarketing Lists in Google Analytics

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Are you remarketing to your website visitors? If you know that a potential buyer makes several visits to your website before they make a purchase, then you also know that your marketing efforts shouldn't stop after their first visit either. So how do you go about remarketing to your website visitors? By using Google Analytics of course. Google Analytics is Google's free … [Read more...] about Creating Remarketing Lists in Google Analytics

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What is Google Analytics?

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Google Analytics is the most recommended web analytics software available, used by website owners and businesses worldwide. It's a powerful tool used to track and analyze website traffic patterns. And it's an excellent resource for gathering information from each visit/visitor for Search Engine Optimization and marketing purposes. Google Analytics software is owned by … [Read more...] about What is Google Analytics?

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Why Your Marketing Struggles to Achieve the Results You Aim For

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I recently spoke on Digital Marketing to a Business Roundtable Group in New York City on how to grow your business with the power of Digital Marketing. It was a great event, with lots of exciting conversations spurring from the presentation. In fact, one thing I love about live events are these conversations. They provide instant feedback and the stories that go with this … [Read more...] about Why Your Marketing Struggles to Achieve the Results You Aim For

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2 Key Acronyms to Measure In Your Business

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In the marketing world, we deal with a lot of acronyms. Sometimes there are so many letters flying about that it becomes difficult to assign meaning to them. If you struggle with this, you're not alone. CAC (Customer Acquisition Cost) and CLV (Customer Lifetime Value) are two especially challenging ones that many businesspeople have a hard time with. They're important to … [Read more...] about 2 Key Acronyms to Measure In Your Business

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What You Can Learn By Studying Your Competition

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Sometimes entrepreneurs and marketing professionals get so hung up on their own strategy that they forget there are others out there in the same industry. Unless your business is one-of-a-kind (and how likely is that, really?), you have competitors. You don't operate in a vacuum, so your marketing strategy shouldn't be constructed in a vacuum. For the best possible outcome, you … [Read more...] about What You Can Learn By Studying Your Competition

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8 Strategies for More Effective Email Marketing

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When it comes to email marketing, some companies get it right. But a lot of companies get it very, very wrong. Have you ever received an unsolicited email and dismissed it as spam without even reading it? Or maybe you signed up for a company's email list only to be bombarded by emails once or more per day. The first goal of email marketing is to get recipients to … [Read more...] about 8 Strategies for More Effective Email Marketing

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The Facebook Advertising Daily Report: How You Can Use It for Your Business

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Facebook is clearly one of the most powerful social media tools today. It boasts of more than a billion users worldwide, which makes it a business platform that shouldn’t be ignored. Yes—you should use Facebook and their advertising platform to your advantage. Incorporating Facebook Campaigns into your marketing mix can help you reach out to more people, which in turn, can … [Read more...] about The Facebook Advertising Daily Report: How You Can Use It for Your Business

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What’s Bounce Rate and Why You Should Care

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The Metric Bounce Rate: How This Little Number Can Mean Big for Your Business Do you know what a bounce rate is? If not, then it might be the time that you learn about it—most especially if you are someone who has an online business (whatever business that may be). https://www.youtube.com/watch?v=_z8uf7SGW8c What is Bounce Rate? Bounce rate is actually the metric or … [Read more...] about What’s Bounce Rate and Why You Should Care

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