Google Analytics is the most recommended web analytics software available, used by website owners and businesses worldwide. It's a powerful tool used to track and analyze website traffic patterns. And it's an excellent resource for gathering information from each visit/visitor for Search Engine Optimization and marketing purposes. Google Analytics software is owned by … [Read more...] about What is Google Analytics?
I recently spoke on Digital Marketing to a Business Roundtable Group in New York City on how to grow your business with the power of Digital Marketing. It was a great event, with lots of exciting conversations spurring from the presentation. In fact, one thing I love about live events are these conversations. They provide instant feedback and the stories that go with this … [Read more...] about Why Your Marketing Struggles to Achieve the Results You Aim For
Sometimes entrepreneurs and marketing professionals get so hung up on their own strategy that they forget there are others out there in the same industry. Unless your business is one-of-a-kind (and how likely is that, really?), you have competitors. You don't operate in a vacuum, so your marketing strategy shouldn't be constructed in a vacuum. For the best possible outcome, you … [Read more...] about What You Can Learn By Studying Your Competition
When it comes to email marketing, some companies get it right. But a lot of companies get it very, very wrong. Have you ever received an unsolicited email and dismissed it as spam without even reading it? Or maybe you signed up for a company's email list only to be bombarded by emails once or more per day. The first goal of email marketing is to get recipients to … [Read more...] about 8 Strategies for More Effective Email Marketing
How to Use the Facebook Advertising Daily Report for Your Business Facebook is clearly one of the most powerful social media tools today. It boasts of more than a billion users worldwide, which makes it a business platform that shouldn’t be ignored. Yes—you should use Facebook and their advertising platform to your advantage. Incorporating Facebook Campaigns into your … [Read more...] about The Facebook Advertising Daily Report: How You Can Use It for Your Business