Local deal websites like Groupon and LivingSocial can be a great way for consumers to snag a deal – but what do the participating businesses get out of it? If you run a local, small business of the type you often see offering these deals, you might be curious. Maybe you’re seeing dollar signs flash […]
marketing
How to Design a Great Business Card
When thinking about business branding, it can be easy to forget the little things. I’m talking about the really simple stuff here – creating a consistent brand image requires some serious attention to detail. Business cards don’t seem like a big deal. People hand them out like candy. Maybe you didn’t think you needed them […]
What Is Engagement Marketing?
We’re living in a world of amazing possibilities. The internet, email, social media, mobile devices – all of these technologies allow us to connect with one another in ways that weren’t possible twenty years ago. However, this connectedness of the modern world has some big-time implications for businesses. Traditional advertising was a one-way exchange. The […]
3 Great Mobile Marketing Campaigns to Drive Business
Mobile marketing technology is here, and it’s here to stay. Advertising via mobile devices has progressed far beyond innovation. That is, simply using a mobile device for connecting with your audience is no longer out of the box – but you still need to be innovative in the way you use the available tools. The […]
Why Mobile Marketing?
It’s no exaggeration to say that cellphones and tablets are ubiquitous. When was the last time you left the house and didn’t see someone on their smartphone? Mobile technology is more than just a new frontier for business marketing. If it ever was, that frontier has long been crossed. Mobile marketing has gone beyond an […]
