>> To get the free training, go here now! Training is a big deal for us here at GILL Solutions. Both what we create, and what we consume. Each year we invest heavily in training for our team members to keep on the cutting edge of strategies, trends, and tools. Every once in a […]
business strategy
SiteGround Review: Why We Changed Our Hosting Service
Hosting is probably one of the most overlooked and undervalued decisions a business makes regarding its website. Now every business has some core needs and generally at first glance, the list is fairly small when it comes to hosting a website. You might even think that those needs are fairly basic, at first glance. But […]
Why Your Marketing Strategy Isn’t Working
If you’re in business, you know you need a strategic marketing plan of action to grow your business. But how do you know if your marketing strategy is working or not? Marketing strategies are comprehensive outlines, designed using data sourced from customer and market research. They’re then used to direct all advertising and marketing efforts […]
What is Brand Architecture and Why Does it Matter
Brand architecture refers to the organization of different brands within a company. It creates the basis for customers to relate with the various offerings of the business. Businesses strategize on brand architecture for several reasons. Variables can include the number of products or services and how they are differentiated. It also provides the structure for […]
9 Questions to Determine If It’s Time to Rebrand Your Business
Your brand is one of your company’s most valuable assets. It represents your company’s ideals, values, characteristics and even personality traits. It is how your target audience perceives your company. A successful brand creates a positive impression with customers that keeps them coming back. Even with successful branding, however, there comes a point when a […]
