If you're in business, you know you need a strategic marketing plan of action to grow your business. But how do you know if your marketing strategy is working or not? Marketing strategies are comprehensive outlines, designed using data sourced from customer and market research. They're then used to direct all advertising and marketing efforts that will be invested in … [Read more...] about Why Your Marketing Strategy Isn’t Working
Brand architecture refers to the organization of different brands within a company. It creates the basis for customers to relate with the various offerings of the business. Businesses strategize on brand architecture for several reasons. Variables can include the number of products or services and how they are differentiated. It also provides the structure for brand identity, … [Read more...] about What is Brand Architecture and Why Does it Matter
Your brand is one of your company's most valuable assets. It represents your company's ideals, values, characteristics and even personality traits. It is how your target audience perceives your company. A successful brand creates a positive impression with customers that keeps them coming back. Even with successful branding, however, there comes a point when a business … [Read more...] about 9 Questions to Determine If It’s Time to Rebrand Your Business
It can be categorically stated that not all marketing strategies are equal. The difference between them is the difference between success and failure. While this may seem obvious, most of the time the only way to tell the difference is to try different strategies and see what works. That worked in the past. It does work to a certain degree today. However, with the new … [Read more...] about Successful Influencer Marketing Strategies That Work
Do you make use of Marketing Automation in your line of work? Are you stretched for time and resources? Is your business tapping into the powers of marketing automation tools? Solutions that work with you and your business, saving you time and resources, while helping you run your business more efficiently! The typical 9 to 5 workday has its advantages and … [Read more...] about Are Marketing Automation Tools a Quick Fix for Business?