Brand architecture refers to the organization of different brands within a company. It creates the basis for customers to relate with the various offerings of the business. Businesses strategize on brand architecture for several reasons. Variables can include the number of products or services and how they are differentiated. It also provides the structure for brand identity, … [Read more...] about What is Brand Architecture and Why Does it Matter
Your brand is one of your company's most valuable assets. It represents your company's ideals, values, characteristics and even personality traits. It is how your target audience perceives your company. A successful brand creates a positive impression with customers that keeps them coming back. Even with successful branding, however, there comes a point when a business … [Read more...] about 9 Questions to Determine If It’s Time to Rebrand Your Business
It can be categorically stated that not all marketing strategies are equal. The difference between them is the difference between success and failure. While this may seem obvious, most of the time the only way to tell the difference is to try different strategies and see what works. That worked in the past. It does work to a certain degree today. However, with the new … [Read more...] about Successful Influencer Marketing Strategies That Work
Do you make use of Marketing Automation in your line of work? Are you stretched for time and resources? Is your business tapping into the powers of marketing automation tools? Solutions that work with you and your business, saving you time and resources, while helping you run your business more efficiently! The typical 9 to 5 workday has its advantages and … [Read more...] about Are Marketing Automation Tools a Quick Fix for Business?
Get ready to turn your online marketing campaigns from good to great, Where has 2017 gone? Yes, I know 2017 isn't over yet – but somehow it feels like the year has flown by. With just 4 months left in the year, and a potentially busy season ahead, come new challenges and victories for various aspects of our lives and businesses too. Accordingly, this includes taking some … [Read more...] about 4 Crucial Steps to Make Your Online Marketing Campaigns More Successful