Whether you’re launching a new brand or reintroducing a product to the market. You need to apply a brand positioning strategy that will appeal to your current and potential buyers. Your strategy will assist in turning them into repeat buyers. Brand positioning is aimed at creating a lasting effect in the minds of your customers. […]
brand loyalty
Here’s why Consumers are fiercely Loyal to Fortune 500 Companies
Have you ever wondered why big companies have such loyal customers? For example, many people choose to ignore small coffee shops around them to buy coffee from Starbucks. Some even go off their work/school routes every morning just to get a cup of coffee from Starbucks, even when presented with other options. This is not […]
Building Customer Loyalty Using Relationship Marketing Strategies
What makes a customer stay with your brand for years, knowing there are potentially better products with more affordable rates available? In an economy that allows worldwide competition, gaining a customer’s loyalty can be challenging. It’s often achieved using a holistic relationship marketing strategy. Having great products and services are important. But you will need […]
The Quiet Marketing Strategy: Influencer Marketing
In a world full of traditional advertising, what really stands out to the average consumer? If it’s not the big billboards, the Internet banners, Newspaper ads, Radio spots, or those (highly annoying) ads that sometimes freak us out by zooming across our web pages – then what is it? Here’s a Clue – It’s People! […]
What is Brand Architecture and Why Does it Matter
Brand architecture refers to the organization of different brands within a company. It creates the basis for customers to relate with the various offerings of the business. Businesses strategize on brand architecture for several reasons. Variables can include the number of products or services and how they are differentiated. It also provides the structure for […]
