Whether you're launching a new brand or reintroducing a product to the market. You need to apply a brand positioning strategy that will appeal to your current and potential buyers. Your strategy will assist in turning them into repeat buyers. Brand positioning is aimed at creating a lasting effect in the minds of your customers. Its end goal is to create an impression so … [Read more...] about 9 Brand Positioning Strategies to Ensure Customer Loyalty
Have you ever wondered why big companies have such loyal customers? For example, many people choose to ignore small coffee shops around them to buy coffee from Starbucks. Some even go off their work/school routes every morning just to get a cup of coffee from Starbucks, even when presented with other options. This is not necessarily because Starbucks coffee is the best, … [Read more...] about Here’s why Consumers are fiercely Loyal to Fortune 500 Companies
What makes a customer stay with your brand for years, knowing there are potentially better products with more affordable rates available? In an economy that allows worldwide competition, gaining a customer’s loyalty can be challenging. It's often achieved using a holistic relationship marketing strategy. Having great products and services are important. But you will … [Read more...] about Building Customer Loyalty Using Relationship Marketing Strategies
In a world full of traditional advertising, what really stands out to the average consumer? If it’s not the big billboards, the Internet banners, Newspaper ads, Radio spots, or those (highly annoying) ads that sometimes freak us out by zooming across our web pages – then what is it? Here's a Clue – It's People! People are turning to other people for advice. Not … [Read more...] about The Quiet Marketing Strategy: Influencer Marketing
Brand architecture refers to the organization of different brands within a company. It creates the basis for customers to relate with the various offerings of the business. Businesses strategize on brand architecture for several reasons. Variables can include the number of products or services and how they are differentiated. It also provides the structure for brand identity, … [Read more...] about What is Brand Architecture and Why Does it Matter
There is little doubt that receiving positive reviews from customers are a major driving force in successful marketing. Researchers tell us that a whopping 97 percent of consumers read reviews about local businesses, with 82 percent reading reviews because they intend to make a purchase in the very near future. It follows that the more glowing reviews about our business, … [Read more...] about Is There Such a Thing as too Many Positive Reviews?
Brand loyalty isn't something that develops overnight. Some consumers are just looking for a specific product or service without any real preference for the brand. This isn't to say that some consumers won't actually gravitate towards one brand or another. Millennials between the ages of 18-34, are said to be the most brand loyal generation yet. That's according to many … [Read more...] about Brand Loyalty: What Influences Consumer Loyalty to Specific Brands?
All You Have Is One Chance: Don't Miss These Six Expert Tips for Cultivating Loyal Customers for a Lifetime Do you have your own service business? Do you work with customers daily? Are you worried about customer retention over time? If you answered "yes" to any of these questions, then you should be concerned. In an increasingly tech-savvy world where customer … [Read more...] about Best Advice for Cultivating Loyal Customers
It is a truism in the marketing and advertising world that you must understand your audience to market effectively. Marketing demographic data can supply important information about your ideal target market. And, of course, age is one of the most significant factors to consider. On the whole, different age groups have different interests, values, incomes, and buying … [Read more...] about Marketing to the Right Age Demographic
You work so hard to attract each new customer, but are you working hard enough to keep them coming back? Developing customer loyalty should be a centerpiece of your marketing strategy. After all, it’s cheaper to retain your customers than to go after new ones. What makes people loyal to a business? There are two main parts to customer loyalty, and they are … [Read more...] about Customer Loyalty – Reward Your Most Valuable Customers