Have you ever wondered why big companies have such loyal customers? For example, many people choose to ignore small coffee shops around them to buy coffee from Starbucks. Some even go off their work/school routes every morning just to get a cup of coffee from Starbucks, even when presented with other options. This is not necessarily because Starbucks coffee is the best, … [Read more...] about Here’s why Consumers are fiercely Loyal to Fortune 500 Companies
What makes a customer stay with your brand for years, knowing there are potentially better products with more affordable rates available? In an economy that allows worldwide competition, gaining a customer’s loyalty can be challenging. It's often achieved using a holistic relationship marketing strategy. Having great products and services are important. But you will … [Read more...] about Building Customer Loyalty Using Relationship Marketing Strategies
In a world full of traditional advertising, what really stands out to the average consumer? If it’s not the big billboards, the Internet banners, Newspaper ads, Radio spots, or those (highly annoying) ads that sometimes freak us out by zooming across our web pages – then what is it? Here's a Clue – It's People! People are turning to other people for advice. Not … [Read more...] about The Quiet Marketing Strategy: Influencer Marketing
Brand architecture refers to the organization of different brands within a company. It creates the basis for customers to relate with the various offerings of the business. Businesses strategize on brand architecture for several reasons. Variables can include the number of products or services and how they are differentiated. It also provides the structure for brand identity, … [Read more...] about What is Brand Architecture and Why Does it Matter
There is little doubt that receiving positive reviews from customers are a major driving force in successful marketing. Researchers tell us that a whopping 97 percent of consumers read reviews about local businesses, with 82 percent reading reviews because they intend to make a purchase in the very near future. It follows that the more glowing reviews about our business, … [Read more...] about Is There Such a Thing as too Many Positive Reviews?