Content marketing is one of the easiest ways to gain the trust of consumers as an authority in your industry. We operate in a buyer-driven market where buyers reach out to sellers, fully informed on what they want, specifications they require and their reasons for those requirements. According to this study, consumers spend an average of 79 days conducting online … [Read more...] about How to Target Potential Customers using Content Marketing Strategies
Finding the ideal b2b marketing strategies can be a challenge. Even in todays business to business market, it can sometimes seem confusing to not only new, but well seasoned business owners too. The reason it can be so complicated is there is not an exact science when it comes to b2b marketing. What works for one business does not always transfer well to other … [Read more...] about 5 B2B Marketing Strategies that Work
Repurpose Your Content: Turn Blog Posts into Videos and More... Blogging may be the bread-and-butter of content marketing, but it's certainly not the only form of content. Not everyone enjoys getting information this way. That's why video and podcasts are so popular. If you want to reach the greatest number of people, you're going to have to publish content in different … [Read more...] about Turn Your Blog Posts into Videos
Are you utilizing content creation tools and other resources to enhance your content Marketing Strategy? A few months ago, we shared with you What You Need to Know About Content Marketing. And shortly there after we followed that up with An 8-step Content Strategy that Works. Now it's time to take it a step further and share some of the content creation tools and resources … [Read more...] about Tools and Resources for Your Content Marketing Strategy
Brand loyalty isn't something that develops overnight. Some consumers are just looking for a specific product or service without any real preference for the brand. This isn't to say that some consumers won't actually gravitate towards one brand or another. Millennials between the ages of 18-34, are said to be the most brand loyal generation yet. That's according to many … [Read more...] about Brand Loyalty: What Influences Consumer Loyalty to Specific Brands?