Have Infographics found a way into your digital marketing? Infographics are commonly used by digital marketers to drive traffic to their websites. Those who have used infographics for their online promotion understand the benefits of using a combination of visuals and text. The results are often fast, and of course visible. Infographics tend to make the complex seem … [Read more...] about Infographics in Digital Marketing – 5 Reasons to Use Them
Does your content marketing strategy include infographics? Related: 5 Reasons Infographics Should be Part of Your SEO Strategy Infographics are certainly more eye-catching than printed words mainly because they are a well-designed amalgamation of images, colors, and content, which obviously draw our attention. This is one of the main reasons, why content marketers use … [Read more...] about Using Infographics: A Marketing Strategy for Businesses
Implementing an efficient social media marketing strategy can go a long way in establishing how your business communicates with your target audience. You may have noticed, that social media has undergone some massive changes which have prompted several platforms to change their algorithms. And with that, you'll notice that businesses are making the most of the situation … [Read more...] about Successful Social Media Marketing Strategies
If you want your business to be found, both locally and online, you need to be listed somewhere, a place where people can search for you – right? Let me ask you this – Does your Business have a Google My Business listing? If you haven't taken the time to claim and verify your business' Google My Business (GMB) listing – you're missing out on being found! A Google My … [Read more...] about Optimize Your Google My Business Listing for Local Business Search
If you haven't noticed, social media is pretty much everywhere these days. Despite what some might think, it's not shrinking – in fact, it's growing. And not just on a personal level, but for businesses too. Social media marketing has become a large component of a company's overall marketing strategy. Did you know that approximately 43% of online customers are directed to … [Read more...] about Social Media Marketing: Dos & Don’ts for Business
Are you an Instagram user? Do you use it for personal or for business - or perhaps both? Inѕtаgrаm first made іtѕ debut to thе wоrld оf social media іn 2010 аnd hаѕ соntіnuеd tо grоw exponentially ѕіnсе. Tоdау, Inѕtаgrаm has over 700 mіllіоn mоnthlу асtіvе uѕеrѕ; thаt’ѕ twice thе ѕіzе of the еntіrе United Stаtеѕ population. And, lіkе many other ѕосіаl media рlаtfоrms, … [Read more...] about Is Instagram Advertising Right For Your Business?
Are you using Facebook Pages as a marketing tool for your business? Have you found the overall benefits of Facebook Pages to be worth your efforts of using the tool? In marketing today, it is essential that every company has a digital spider-web. For every platform where your target users reside, you should be spinning new, interconnected webs. One of those platforms is … [Read more...] about Facebook Pages – Are The Benefits Worth The Efforts?
Have you been taking advantage of the conversion boost ad extensions can provide for your campaigns? Many marketers, in theory, know the benefits of ad extensions but find it a step-too-far to insert these extensions to increase the performance of their campaigns. Why is this? A simple answer is because there are so many ad extension options available, the process of … [Read more...] about The Ins and Outs of Google Adwords Ad Extensions to Improve Ad Performance
So you have a website and you're marketing online. You've entered the world of digital marketing to gain exposure and generate awareness for your products and services. But are you doing it correctly – Keyword Optimization that is? Let me backtrack just a second and ask you this – Have you identified your Keywords and do you have an SEO strategy? In today’s world of online … [Read more...] about Keyword Optimization for SEO – Are You Doing It Correctly?
Does your company practice seasonal branding? As a marketer are you taking advantage of specific holidays, to promote your products and services online? Adjuѕtіng уоur mаrkеtіng campaigns bаѕеd on upcoming ѕеаѕоnѕ аnd hоlіdауѕ has its benefits. Giving you the opportunity to buіld a rеѕроnѕіvе аnd personal strategy thаt саріtаlіѕеѕ оn dіffеrеnt trеndѕ. Cаmраіgnѕ bаѕеd … [Read more...] about Why Seasonal Marketing Campaigns Benefit Branding