Businesses of all sizes and types are constantly engaged in branding efforts. Even individuals develop their own brand identity. For instance, freelance graphic designers, writers, and web design specialists work to cultivate a brand that sends the right message to potential clients. While you can’t control everything about how consumers see you (brand image), a […]
marketing
Networking – How Essential Is It To My Business Growth?
Do I really need to network? Right off the bat, I’ll tell you that the answer is YES, networking is an essential part of running a business. You cannot just sit back and wait for customers or clients to come to you. You have to sell yourself. For those who aren’t particularly gregarious, salesmanship may […]
Media Coverage to Increase Your Visibility – For Free
Marketing is usually not cheap, let alone free. But did you know that there are some pretty cool (and free) ways to make your business more visible through media coverage? It’s true. Journalists and reporters from radio, T.V., and print outlets like to tell stories about interesting businesses and entrepreneurs. They get easy access to […]
Pros and Cons of Google AdWords to Grow Your Business
Wish you were on page one of Google’s search results? Currently, there are only three ways to achieve this. You can get to the top through search engine optimization (SEO), a business listing with Google, and paid Google AdWords advertising. If you have any experience with mobile marketing, you likely have some understanding of how […]
What is Brand Identity?
Put simply, brand identity is the way you want consumers to think about your business. There are a lot of components that make up a brand’s identity. Some, such as name, logo, and slogan, are fairly superficial. Others go deeper. These things are often more important than the surface-level stuff, and might include they way […]
