Does your company practice seasonal branding? As a marketer are you taking advantage of specific holidays, to promote your products and services online? Adjuѕtіng уоur mаrkеtіng campaigns bаѕеd on upcoming ѕеаѕоnѕ аnd hоlіdауѕ has its benefits. Giving you the opportunity to buіld a rеѕроnѕіvе аnd personal strategy thаt саріtаlіѕеѕ оn dіffеrеnt trеndѕ. Cаmраіgnѕ bаѕеd … [Read more...] about Why Seasonal Marketing Campaigns Benefit Branding
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What is Brand Architecture and Why Does it Matter
Brand architecture refers to the organization of different brands within a company. It creates the basis for customers to relate with the various offerings of the business. Businesses strategize on brand architecture for several reasons. Variables can include the number of products or services and how they are differentiated. It also provides the structure for brand identity, … [Read more...] about What is Brand Architecture and Why Does it Matter
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5 Ways to Use Twitter Polls
Did you know that Twitter has a function that lets you create polls and see the results instantly as people respond? People are using Twitter polls for everything from predicting sports outcomes to deciding their next hairstyle. Polls can be a bit of lighthearted fun, but they can also be a great way for a business to connect with its customers as well as with a larger … [Read more...] about 5 Ways to Use Twitter Polls
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Marketing to the Right Age Demographic
It is a truism in the marketing and advertising world that you must understand your audience to market effectively. Marketing demographic data can supply important information about your ideal target market. And, of course, age is one of the most significant factors to consider. On the whole, different age groups have different interests, values, incomes, and buying … [Read more...] about Marketing to the Right Age Demographic
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Business Volunteering – Make the World a Better Place (and Promote Your Business)
Volunteering is always good in its own right, but it can also be a great way to promote a business. Aside from doing good in the community or in the world, business volunteering provides many opportunities. It offers chances for networking, plays a part in developing brand identity, and makes your company more visible. It also gives you and your employees a chance to develop … [Read more...] about Business Volunteering – Make the World a Better Place (and Promote Your Business)
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8 Steps to Defining your Brand Identity
Businesses of all sizes and types are constantly engaged in branding efforts. Even individuals develop their own brand identity. For instance, freelance graphic designers, writers, and web design specialists work to cultivate a brand that sends the right message to potential clients. While you can’t control everything about how consumers see you (brand image), a … [Read more...] about 8 Steps to Defining your Brand Identity
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What is Brand Identity?
Put simply, brand identity is the way you want consumers to think about your business. There are a lot of components that make up a brand’s identity. Some, such as name, logo, and slogan, are fairly superficial. Others go deeper. These things are often more important than the surface-level stuff, and might include they way you communicate with customers and the means by which … [Read more...] about What is Brand Identity?
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