Does your company practice seasonal branding? As a marketer are you taking advantage of specific holidays, to promote your products and services online? Adjuѕtіng уоur mаrkеtіng campaigns bаѕеd on upcoming ѕеаѕоnѕ аnd hоlіdауѕ has its benefits. Giving you the opportunity to buіld a rеѕроnѕіvе аnd personal strategy thаt саріtаlіѕеѕ оn dіffеrеnt trеndѕ. Cаmраіgnѕ bаѕеd around […]
brand identity
What is Brand Architecture and Why Does it Matter
Brand architecture refers to the organization of different brands within a company. It creates the basis for customers to relate with the various offerings of the business. Businesses strategize on brand architecture for several reasons. Variables can include the number of products or services and how they are differentiated. It also provides the structure for […]
5 Ways to Use Twitter Polls
Did you know that Twitter has a function that lets you create polls and see the results instantly as people respond? People are using Twitter polls for everything from predicting sports outcomes to deciding their next hairstyle. Polls can be a bit of lighthearted fun, but they can also be a great way for a […]
Marketing to the Right Age Demographic
It is a truism in the marketing and advertising world that you must understand your audience to market effectively. Marketing demographic data can supply important information about your ideal target market. And, of course, age is one of the most significant factors to consider. On the whole, different age groups have different interests, values, incomes, […]
Business Volunteering – Make the World a Better Place (and Promote Your Business)
Volunteering is always good in its own right, but it can also be a great way to promote a business. Aside from doing good in the community or in the world, business volunteering provides many opportunities. It offers chances for networking, plays a part in developing brand identity, and makes your company more visible. It […]
