Outsourcing Tips: Finding the Right Professionals for the Job. In business, time is of the essence. There’s no negotiating that. However, fact of the matter is: finding the time to handle every aspect of your business can be quite a difficult, even impossible task. There is no shame in admitting that you don't necessarily know everything, or are able to do everything when it … [Read more...] about 4 Outsourcing Tips for Finding the Right Hires for the Job
In today's Big Box world of giant retailers, many small retailers have come up against what seems to be insurmountable odds. There seems to be no industry safe from the impact of the "big guy". So today I thought we would discuss an industry not often considered when thinking of Big Box competition, the hearing instrument market. However we could just as easily be talking about … [Read more...] about Taking on the Big Dogs – How to Compete Against Corporate Giants in the Hearing Instrument Business
Sometimes entrepreneurs and marketing professionals get so hung up on their own strategy that they forget there are others out there in the same industry. Unless your business is one-of-a-kind (and how likely is that, really?), you have competitors. You don't operate in a vacuum, so your marketing strategy shouldn't be constructed in a vacuum. For the best possible outcome, you … [Read more...] about What You Can Learn By Studying Your Competition
A good marketing strategy revolves around much more than short-term sales numbers. You have to think about long-term factors like brand awareness, customer loyalty, and more. However, you won't keep afloat to focus on those long-term goals if you don't make sales now. To hit those sales goals, you'll need a sales pitch that is informed by expert advice and seasoned by your (and … [Read more...] about 6 Keys to a Compelling Sales Pitch
If you’re in business—then digital marketing most probably occupies your mind most of the time. After all, marketing will play a major role in how effective your business grows or shrinks. And the more tested and efficient your methods are—the more profitable (and successful) things are bound to be. In this post we are going to discuss the 2 main marketing methods that … [Read more...] about Digital Marketing vs Traditional Marketing: Which Should You Use for Business?