Conversion Rate Optimization is the process of improving your marketing and website results through data analysis and testing. Also known as CRO for short. It's essentially a process geared towards increasing the percentage of required actions taken on your website by visitors. CRO may seem complex, but it doesn't have to be. However, if you don't know much about data … [Read more...] about A Beginner’s Guide to Conversion Rate Optimization
When it comes to SEO (search engine optimization) and your business – do you know if you're doing it right? If you have a blog or a website that you plan to market, and (hopefully) gain profit from, you need to have an effective content marketing strategy in place. One of the essential solutions to employ would be search engine optimization (SEO). Although SEO has … [Read more...] about Search Engine Optimization: Typical SEO Mistakes (you might be making)
Let me ask you this – can your business afford to throw away 30% of all of the traffic arriving at your website? An analysis of 18,000 e-commerce websites revealed that consumer searches on Google, Bing and other search engines accounted for almost one in three website visitors. These people are specifically looking for the products or services you sell. Are your … [Read more...] about Want to Master SEO – First You Need to Understand Why People Search.
Sometimes entrepreneurs and marketing professionals get so hung up on their own strategy that they forget there are others out there in the same industry. Unless your business is one-of-a-kind (and how likely is that, really?), you have competitors. You don't operate in a vacuum, so your marketing strategy shouldn't be constructed in a vacuum. For the best possible outcome, you … [Read more...] about What You Can Learn By Studying Your Competition
When it comes to email marketing, some companies get it right. But a lot of companies get it very, very wrong. Have you ever received an unsolicited email and dismissed it as spam without even reading it? Or maybe you signed up for a company's email list only to be bombarded by emails once or more per day. The first goal of email marketing is to get recipients to … [Read more...] about 8 Strategies for More Effective Email Marketing