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conversion optimization

The Most Effective Way of Optimizing PPC Campaigns

August 28, 2018 By George Gill Leave a Comment

The Most Effective Way of Optimizing PPC Campaigns

What do you know about Pay-per-click advertising and optimizing PPC campaigns? Did you know that Pay-per-click campaigns are one of the most popular ways to direct more traffic to your website? Better yet – a PPC Campaign (when done right) can actually direct more quality traffic to your website. This is done using strategically crafted advertisements which are then … [Read more...] about The Most Effective Way of Optimizing PPC Campaigns

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Increasing a Google AdWords Budget To Improve Conversions

January 18, 2018 By George Gill

Increasing a Google AdWords Budget To Improve Conversions

After reviewing last years results, do you find yourself at a crossroads with your Adwords campaigns? Wondering if you should increase your Google AdWords budget to improve your overall conversion results? Hopefully, as marketers, we all use a conversion tracking system like Google Analytics. Or a similar one that is based on AdWords to improve and optimize our ads … [Read more...] about Increasing a Google AdWords Budget To Improve Conversions

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7 Wауѕ a Gооglе AdWоrdѕ Sресіаlіѕt Can Mаkе Yоur Ad Cаmраіgn Mоrе Prоfіtаblе

December 19, 2017 By Lorie Gill

7 Wауѕ a Gооglе AdWоrdѕ Sресіаlіѕt Can Mаkе Yоur Ad Cаmраіgn Mоrе Prоfіtаblе

Dо уоu uѕе AdWоrdѕ tо advertise уоur business? Are you self-managing your ad campaigns, or have you enlisted the assistance of a Google Adwords specialist? If you're already familiar with AdWords, then уоu know it doesn't take much tо ѕеtuр аn ассоunt, pick keywords, buіld ad grоuрѕ and ѕtаrt generating trаffіс to уоur wеbѕіtе. Yоu аlѕо knоw juѕt hоw еаѕу іt іѕ tо … [Read more...] about 7 Wауѕ a Gооglе AdWоrdѕ Sресіаlіѕt Can Mаkе Yоur Ad Cаmраіgn Mоrе Prоfіtаblе

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A Guide to Conversion Rate Optimization

November 6, 2017 By George Gill

A Guide to Conversion Rate Optimization

Let's talk traffic for a moment. Website traffic that is... Do you track the amount of traffic your website gets each month? And are you happy with the next step results? As in the number of those website visitors that convert into something more – that took action. If you're not happy with your conversion numbers, you may want to consider implementing a CRO … [Read more...] about A Guide to Conversion Rate Optimization

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A Beginner’s Guide to Conversion Rate Optimization

October 17, 2017 By George Gill Jr.

A Beginner’s Guide to Conversion Rate Optimization

Conversion Rate Optimization is the process of improving your marketing and website results through data analysis and testing. Also known as CRO for short. It's essentially a process geared towards increasing the percentage of required actions taken on your website by visitors. CRO may seem complex, but it doesn't have to be. However, if you don't know much about data … [Read more...] about A Beginner’s Guide to Conversion Rate Optimization

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Search Engine Optimization: Typical SEO Mistakes (you might be making)

September 4, 2017 By Lorie Gill

Search Engine Optimization: Typical SEO Mistakes (you might be making)

When it comes to SEO (search engine optimization) and your business – do you know if you're doing it right? If you have a blog or a website that you plan to market, and (hopefully) gain profit from, you need to have an effective content marketing strategy in place. One of the essential solutions to employ would be search engine optimization (SEO). Although SEO has … [Read more...] about Search Engine Optimization: Typical SEO Mistakes (you might be making)

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Want to Master SEO – First You Need to Understand Why People Search.

August 10, 2017 By Lorie Gill

Want to Master SEO – First You Need to Understand Why People Search.

Let me ask you this – can your business afford to throw away 30% of all of the traffic arriving at your website? An analysis of 18,000 e-commerce websites revealed that consumer searches on Google, Bing and other search engines accounted for almost one in three website visitors. These people are specifically looking for the products or services you sell. Are your … [Read more...] about Want to Master SEO – First You Need to Understand Why People Search.

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What You Can Learn By Studying Your Competition

February 13, 2017 By George Gill

What You Can Learn By Studying Your Competition

Sometimes entrepreneurs and marketing professionals get so hung up on their own strategy that they forget there are others out there in the same industry. Unless your business is one-of-a-kind (and how likely is that, really?), you have competitors. You don't operate in a vacuum, so your marketing strategy shouldn't be constructed in a vacuum. For the best possible outcome, you … [Read more...] about What You Can Learn By Studying Your Competition

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Lead Generation Content Ideas

January 6, 2017 By George Gill

Lead Generation Content Ideas

Want to know one of the most common content marketing mistakes? Often, people get so hung up on brand awareness and traffic that they ignore lead generation and sales. Brand awareness is important, but there are other reasons for creating content that are arguably just as important, if not more important! Blogging is one thing. It's easy enough to sit down and write 1000 … [Read more...] about Lead Generation Content Ideas

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8 Strategies for More Effective Email Marketing

December 14, 2016 By George Gill

8 Strategies for More Effective Email Marketing

When it comes to email marketing, some companies get it right. But a lot of companies get it very, very wrong. Have you ever received an unsolicited email and dismissed it as spam without even reading it? Or maybe you signed up for a company's email list only to be bombarded by emails once or more per day. The first goal of email marketing is to get recipients to … [Read more...] about 8 Strategies for More Effective Email Marketing

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6 Things To Remember When Writing SEO Articles

June 7, 2013 By Mike Buckner

6 Things To Remember When Writing SEO Articles Below you will find 6 items that are the most important aspects of creating quality content that will … [Read More...] about 6 Things To Remember When Writing SEO Articles

Improve Your Offline Sales Process By 80%

March 2, 2011 By George Gill

Improve Your Offline Sales Process By 80% You've heard of the 80/20 rule. For example 80% of your business is driven by 20% of your sales. This same … [Read More...] about Improve Your Offline Sales Process By 80%

3 Reasons Your Website Might Fail

3 Reasons Your Website Might Fail

February 8, 2011 By George Gill

We are in the process of rebuilding the GILL Media website. But this rebuild unlike the one 2 years prior (yes I said 2 years) has a completely new … [Read More...] about 3 Reasons Your Website Might Fail

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