Let's talk traffic for a moment. Website traffic that is... Do you track the amount of traffic your website gets each month? And are you happy with the next step results? As in the number of those website visitors that convert into something more – that took action. If you're not happy with your conversion numbers, you may want to consider implementing a CRO … [Read more...] about A Guide to Conversion Rate Optimization
Conversion Rate Optimization is the process of improving your marketing and website results through data analysis and testing. Also known as CRO for short. It's essentially a process geared towards increasing the percentage of required actions taken on your website by visitors. CRO may seem complex, but it doesn't have to be. However, if you don't know much about data … [Read more...] about A Beginner’s Guide to Conversion Rate Optimization
When it comes to SEO (search engine optimization) and your business – do you know if you're doing it right? If you have a blog or a website that you plan to market, and (hopefully) gain profit from, you need to have an effective content marketing strategy in place. One of the essential solutions to employ would be search engine optimization (SEO). Although SEO has … [Read more...] about Search Engine Optimization: Typical SEO Mistakes (you might be making)
Let me ask you this – can your business afford to throw away 30% of all of the traffic arriving at your website? An analysis of 18,000 e-commerce websites revealed that consumer searches on Google, Bing and other search engines accounted for almost one in three website visitors. These people are specifically looking for the products or services you sell. Are your … [Read more...] about Want to Master SEO – First You Need to Understand Why People Search.
Sometimes entrepreneurs and marketing professionals get so hung up on their own strategy that they forget there are others out there in the same industry. Unless your business is one-of-a-kind (and how likely is that, really?), you have competitors. You don't operate in a vacuum, so your marketing strategy shouldn't be constructed in a vacuum. For the best possible outcome, you … [Read more...] about What You Can Learn By Studying Your Competition