Is SEO (Search Engine Optimization) currently part of your business' digital marketing strategy? Are you hesitant to jump in because you've heard too many horror stories surrounding SEO tactics, that may in fact just be common SEO Myths? It's these false ideas and myths that are giving SEO a bad rap. They're also one of the reasons why businesses today are failing to tap … [Read more...] about Busting Some Common SEO Myths
Every business, ranging from small to large scale, needs a strategic digital marketing plan to survive and stay visible in the digital sphere (aka Google). As a business owner, unless you're well equipped with the technical know-how and time. You'll find it's almost impossible to effectively handle all aspects of your marketing. Especially trying to manage and execute … [Read more...] about How to Choose the Right SEO Company for your Business
Let's talk traffic for a moment. Website traffic that is... Do you track the amount of traffic your website gets each month? And are you happy with the next step results? As in the number of those website visitors that convert into something more – that took action. If you're not happy with your conversion numbers, you may want to consider implementing a CRO … [Read more...] about A Guide to Conversion Rate Optimization
Many small businesses know that PPC advertising can be a great way to add a reliable source of revenue for their businesses. However, there are many myths about PPC that hold potential advertisers back from getting started. Here are some of the most common ones and an accurate analysis of what's going on behind the stories regarding PPC Marketing. Myth #1: It's Too … [Read more...] about 5 Myths Holding Your Business Back from PPC Marketing
Let me ask you this – can your business afford to throw away 30% of all of the traffic arriving at your website? An analysis of 18,000 e-commerce websites revealed that consumer searches on Google, Bing and other search engines accounted for almost one in three website visitors. These people are specifically looking for the products or services you sell. Are your … [Read more...] about Want to Master SEO – First You Need to Understand Why People Search.