Let me ask you this – can your business afford to throw away 30% of all of the traffic arriving at your website? An analysis of 18,000 e-commerce websites revealed that consumer searches on Google, Bing and other search engines accounted for almost one in three website visitors. These people are specifically looking for the products or services you sell. Are your … [Read more...] about Want to Master SEO – First You Need to Understand Why People Search.
In a world where content is king or email is the easiest way to stay in contact with your leads, do you still need SEO? The short answer is yes. According to Neil Patel, one can define SEO or search engine optimization as the “process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword.” SEO … [Read more...] about Top 5 SEO Tools for Small to Midsize Businesses
Sometimes entrepreneurs and marketing professionals get so hung up on their own strategy that they forget there are others out there in the same industry. Unless your business is one-of-a-kind (and how likely is that, really?), you have competitors. You don't operate in a vacuum, so your marketing strategy shouldn't be constructed in a vacuum. For the best possible outcome, you … [Read more...] about What You Can Learn By Studying Your Competition
Do you even blog? Blogging has become almost ubiquitous. And it's serious business too. A blog is much more than a way to share information and ideas. It is also a marketing tool and a very powerful one at that. Not convinced? There are numbers to back it up. If you aren't sure it's worth your time, effort, and money, I urge you to withhold judgment until you consider … [Read more...] about 10 Statistics that Prove the Importance of Blogging
Over the past decade or so, content marketing has risen to become one of the most important and influential forms of business promotion. And why is content marketing so huge? There are many reasons, but perhaps the most significant is that quality content delivers value to the customer. That's in contrast to advertising, which is pretty much a one-way street. While … [Read more...] about An 8-step Content Strategy that Works