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Dec 28 2017

Why Analytics Data Sharing in AdWords Helps With Effective Decision Making

business intelligence

Having all the necessary data is key to decision making – wouldn’t you agree? So if you’re not linking your Google Analytics and AdWords accounts for analytics data sharing, you’re likely missing out on some really important information. Every marketer wants to improve their understanding of their audiences. Digging in, and grasping this one task, will strengthen […]

Written by George Gill · Categorized: Advertising, Business Strategy · Tagged: analytics, analytics data sharing, data analysis, google adwords, google analytics

Dec 19 2017

7 Wауѕ a Gооglе AdWоrdѕ Sресіаlіѕt Can Mаkе Yоur Ad Cаmраіgn Mоrе Prоfіtаblе

marketing specialist

Dо уоu uѕе AdWоrdѕ tо advertise уоur business? Are you self-managing your ad campaigns, or have you enlisted the assistance of a Google Adwords specialist? If you’re already familiar with AdWords, then уоu know it doesn’t take much tо ѕеtuр аn ассоunt, pick keywords, buіld ad grоuрѕ and ѕtаrt generating trаffіс to уоur wеbѕіtе. Yоu аlѕо […]

Written by Lorie Gill · Categorized: Advertising, Business Strategy · Tagged: advertising campaign, conversion optimization, google adwords, google analytics, keyword research

Nov 20 2017

Creating Remarketing Lists in Google Analytics

Are you remarketing to your website visitors? If you know that a potential buyer makes several visits to your website before they make a purchase, then you also know that your marketing efforts shouldn’t stop after their first visit either. So how do you go about remarketing to your website visitors? By using Google Analytics […]

Written by George Gill · Categorized: Business Strategy, Marketing · Tagged: analytics, data analysis, google analytics, remarketing, target market

Oct 20 2017

How To Expand Your Business With PPC Marketing

pay per click advertising

How do I get more traffic? It’s one of the most common questions I hear from businesses of all sizes. The problem is, it’s the wrong question to ask. The reality is you don’t convert all of the traffic to your website currently. Therefore; a much better question is, how do I get more of […]

Written by George Gill · Categorized: Marketing · Tagged: google adwords, google analytics, keyword research, pay per click advertising, ppc marketing

Oct 19 2017

The Benefits of using Google Analytics for Remarketing

retargeting

What is remarketing and why is it a good strategy? Remarketing allows you to reconnect with users who visited your site previously for varying reasons. It gives you the option of showing potential buyers over and over again, (even after they have left your website), the products, and services they have shown interest in. This […]

Written by George Gill · Categorized: Advertising, Business Strategy · Tagged: google analytics, google smart list, remarketing, retargeting, what is remarketing

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Business Strategy

GILL Solutions Management Is an Industry Game Changer in Canada

March 9, 2022 By George Gill

GILL Solutions Management takes pride in its ability to deliver world-class digital solutions for reasonable costs. We’re an experienced team that works with businesses in identifying the most optimal ways to … Continue Reading about GILL Solutions Management Is an Industry Game Changer in Canada

Important Benefits of Facebook for Your Business

May 15, 2020 By George Gill

Whether you are a person who likes social media or not, if you're in business, there is a good chance that at some point you've considered FaceBook for your business. Understanding what the benefits are, is an … Continue Reading about Important Benefits of Facebook for Your Business

Before You Start – Is Social Media Marketing Profitable

May 14, 2020 By George Gill

We all know Social Media is popular. But before your business goes down the path of investing resources and budget into this marketing channel, you need to know what to expect. Most importantly can it be profitable … Continue Reading about Before You Start – Is Social Media Marketing Profitable

Do You Have to Pay for Search Engine Optimization

May 12, 2020 By George Gill

Every business I have ever spoken to has unanimously agreed, they would love to be on page one of Google for the keywords directly related to their business. Most believe they deserve to be at the top, and the … Continue Reading about Do You Have to Pay for Search Engine Optimization

How Important is Conversion Optimization to Your Business

May 11, 2020 By George Gill

With over 20 years in the digital marketing field, the number one approach to quickly generate the greatest impact on a business's results that I've witnessed has been accomplished through conversion rate … Continue Reading about How Important is Conversion Optimization to Your Business

Why is Siteground so expensive vs competitors

Why is Siteground so Expensive vs Competitors

May 7, 2020 By George Gill

Hosting your website is a very big deal for many reasons that we'll discuss in this article. Siteground is a hosting company (click to see Siteground's current offer) we often recommend, even though they tend to be … Continue Reading about Why is Siteground so Expensive vs Competitors

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