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Why Analytics Data Sharing in AdWords Helps With Effective Decision Making

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Having all the necessary data is key to decision making – wouldn't you agree? So if you're not linking your Google Analytics and AdWords accounts for analytics data sharing, you're likely missing out on some really important information. Every marketer wants to improve their understanding of their audiences. Digging in, and grasping this one task, will strengthen and … [Read more...] about Why Analytics Data Sharing in AdWords Helps With Effective Decision Making

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7 Wауѕ a Gооglе AdWоrdѕ Sресіаlіѕt Can Mаkе Yоur Ad Cаmраіgn Mоrе Prоfіtаblе

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Dо уоu uѕе AdWоrdѕ tо advertise уоur business? Are you self-managing your ad campaigns, or have you enlisted the assistance of a Google Adwords specialist? If you're already familiar with AdWords, then уоu know it doesn't take much tо ѕеtuр аn ассоunt, pick keywords, buіld ad grоuрѕ and ѕtаrt generating trаffіс to уоur wеbѕіtе. Yоu аlѕо knоw juѕt hоw еаѕу іt іѕ tо … [Read more...] about 7 Wауѕ a Gооglе AdWоrdѕ Sресіаlіѕt Can Mаkе Yоur Ad Cаmраіgn Mоrе Prоfіtаblе

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Creating Remarketing Lists in Google Analytics

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Are you remarketing to your website visitors? If you know that a potential buyer makes several visits to your website before they make a purchase, then you also know that your marketing efforts shouldn't stop after their first visit either. So how do you go about remarketing to your website visitors? By using Google Analytics of course. Google Analytics is Google's free … [Read more...] about Creating Remarketing Lists in Google Analytics

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How To Expand Your Business With PPC Marketing

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How do I get more traffic? It's one of the most common questions I hear from businesses of all sizes. The problem is, it's the wrong question to ask. The reality is you don't convert all of the traffic to your website currently. Therefore; a much better question is, how do I get more of the right traffic? One of the most effective ways of driving the right traffic to your … [Read more...] about How To Expand Your Business With PPC Marketing

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The Benefits of using Google Analytics for Remarketing

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What is remarketing and why is it a good strategy? Remarketing allows you to reconnect with users who visited your site previously for varying reasons. It gives you the option of showing potential buyers over and over again, (even after they have left your website), the products, and services they have shown interest in. This is done by collecting website data and … [Read more...] about The Benefits of using Google Analytics for Remarketing

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What is Google Analytics?

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Google Analytics is the most recommended web analytics software available, used by website owners and businesses worldwide. It's a powerful tool used to track and analyze website traffic patterns. And it's an excellent resource for gathering information from each visit/visitor for Search Engine Optimization and marketing purposes. Google Analytics software is owned by … [Read more...] about What is Google Analytics?

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Why Your Marketing Struggles to Achieve the Results You Aim For

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I recently spoke on Digital Marketing to a Business Roundtable Group in New York City on how to grow your business with the power of Digital Marketing. It was a great event, with lots of exciting conversations spurring from the presentation. In fact, one thing I love about live events are these conversations. They provide instant feedback and the stories that go with this … [Read more...] about Why Your Marketing Struggles to Achieve the Results You Aim For

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8 Strategies for More Effective Email Marketing

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When it comes to email marketing, some companies get it right. But a lot of companies get it very, very wrong. Have you ever received an unsolicited email and dismissed it as spam without even reading it? Or maybe you signed up for a company's email list only to be bombarded by emails once or more per day. The first goal of email marketing is to get recipients to … [Read more...] about 8 Strategies for More Effective Email Marketing

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How to Setup A Basic Regex for Google Analytics

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Time and time again we’ve discussed how important Google Analytics is. This tool can help in many aspects of our business, which in turn, can help us reduce risks that may potentially affect our results. However, there will be instances when using Analytics that can be quite confusing and even frustrating. In some cases, you might be overwhelmed with too many aspects and … [Read more...] about How to Setup A Basic Regex for Google Analytics

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What’s Bounce Rate and Why You Should Care

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The Metric Bounce Rate: How This Little Number Can Mean Big for Your Business Do you know what a bounce rate is? If not, then it might be the time that you learn about it—most especially if you are someone who has an online business (whatever business that may be). https://www.youtube.com/watch?v=_z8uf7SGW8c What is Bounce Rate? Bounce rate is actually the metric or … [Read more...] about What’s Bounce Rate and Why You Should Care

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