An analytics data audit (aka google analytics audit) is the process of analyzing a company’s data for a clearer understanding of challenges, successes, and patterns. For example, identifying the traffic patterns from your marketing efforts which lead to conversions can help optimize website changes that generate higher conversions at lower costs per acquisition.
Data is all the rage today and for good reason. The cost to gain the attention of your ideal customer is ever-increasing making it even more critical to maximize every interaction in an effort to increase conversions.
Understanding what’s working in your business and what’s bottlenecking results, can lead to massive improvements on conversions when applied accordingly.
To learn more about how to access the Analytics Data Audit in our Development and Marketing All-in-One service, request a no-obligation consultation call below.
(Avoid the major mistakes companies make when jumping into Search Engine Marketing without the right information.)
Before starting Search Engine Marketing..
Get an Analytics Audit!
Key Business Benefits;
- Marketing results: identify what’s working and what’s not
- Map your website’s best-converting user experience
- Stamp out website bottlenecks that are hurting conversions
- Make data-based action steps to compound marketing improvements
- Hold marketing vendors and/or internal departments accountable for their performance
No matter what marketing strategy you use, getting a Google Analytics Audit will provide your business with a marketing advantage, to drive better results – and put you in control. Understand what traffic is performing best (or isn’t performing at all), identify the path to converting more users, and unlock the key points of resistance in your marketing and design, leading to conversion optimization that amplifies results.
- Improved Marketing Results
- Your Best Demographics
- Improved Website Design
- Improved User Experience (UX)
Audit Process
The most effective way to improve marketing results.
Audience
Obtain a better understanding of who is visiting your website that leads to quality conversions – knowing this will provide better insight into who you should be targeting. From demographics, to types of technology, the more you know, the more you can focus your efforts in the right direction.
- Age and Gender Targeting
- Engagement Levels
- Mobile Technology vs. Desktop
- Demographic Focus
Attraction
Attracting new customers to your business is often one of the most expensive components of running a business. By identifying the best attraction strategies that produce quality leads and new customers, you empower your organization to make more informed data driven marketing decisions, that laser focus your efforts. As a result you don’t just grow your business (and client base) – you grow with the greatest Return on Investment (ROI)!
- Increased Conversion
- Decreased Bounce Rate
- Maximum ROI
- Marketing Channel Performance
User Experience (UX)
You’ve done the hard work – and you’ve attracted (what is hopefully) your ideal client to your site. They have arrived.. now what – are they converting? The difference in the jump from increased quality traffic to actual converting traffic can be identified within the user experience itself. Site navigation, and design are crucial elements to the success or failure of a user’s experience. Improving the overall user experience leads to greater conversion, and increased business.
- Improved Navigation
- Improved User Experience (UX)
- Reduced Bounce Rate
- Increased User Retention
Technical
When making data based decisions, the data needs to be accurate. Ensuring senior management has the right access to accurate data drives better understanding of marketing results, which leads to better decisions.
- Proper Conversion Configuration
- Accountability Views
- Defined Marketing Segments
- Campaign Tracking
