Social media marketing is under-utilized and misunderstood in general. But when it comes to lead generation, few marketers are making good use of the social tools available. That's a big missed opportunity because social media can be the perfect tool for generating leads. The problem is that many users zero in on likes and shares, then forget about the end goal. Yes, … [Read more...] about Make Social Media Work for Lead Generation
Do you even blog? Blogging has become almost ubiquitous. And it's serious business too. A blog is much more than a way to share information and ideas. It is also a marketing tool and a very powerful one at that. Not convinced? There are numbers to back it up. If you aren't sure it's worth your time, effort, and money, I urge you to withhold judgment until you consider … [Read more...] about 10 Statistics that Prove the Importance of Blogging
Did you know that Twitter has a function that lets you create polls and see the results instantly as people respond? People are using Twitter polls for everything from predicting sports outcomes to deciding their next hairstyle. Polls can be a bit of lighthearted fun, but they can also be a great way for a business to connect with its customers as well as with a larger … [Read more...] about 5 Ways to Use Twitter Polls
Busy entrepreneurs know that staying on schedule and managing daily tasks can be a major challenge. Fortunately, there are lots of productivity tools and apps available to help you plan, track, and analyze your time. There are literally hundreds out there, but here are 15 top ones that I think are worthy of consideration. Todoist - A simple, straightforward to-do … [Read more...] about 15 Productivity Tools to Increase Your Productivity in 2017
Volunteering is always good in its own right, but it can also be a great way to promote a business. Aside from doing good in the community or in the world, business volunteering provides many opportunities. It offers chances for networking, plays a part in developing brand identity, and makes your company more visible. It also gives you and your employees a chance to develop … [Read more...] about Business Volunteering – Make the World a Better Place (and Promote Your Business)
Listing your local business in at least a few of the many online directories is an absolutely essential step in your marketing plan. Why? Because these directories are the way consumers find businesses to match the needs of the moment. You should definitely, unquestionably make sure you’re listed in the major search engine directories. If you were only going to list in … [Read more...] about Make Sure Your Business Is Listed In These Online Directories
Local deal websites like Groupon and LivingSocial can be a great way for consumers to snag a deal - but what do the participating businesses get out of it? If you run a local, small business of the type you often see offering these deals, you might be curious. Maybe you’re seeing dollar signs flash before your eyes as you think about all the sales. Or, maybe you’re wincing … [Read more...] about Groupon and LivingSocial for Small Business – Yes or No?