It can be difficult knowing how to approach your audience sometimes. On the one hand, it's important that your content always be fresh and relevant. On the other hand, you want to show that you recognize viral trends that appeal to your audience. The fact is that, while original, branded content is an important element of any successful content marketing strategy, you can … [Read more...] about Content Curation: Here’s What You Need to Know
Repurpose Your Content: Turn Blog Posts into Videos and More... Blogging may be the bread-and-butter of content marketing, but it's certainly not the only form of content. Not everyone enjoys getting information this way. That's why video and podcasts are so popular. If you want to reach the greatest number of people, you're going to have to publish content in different … [Read more...] about Turn Your Blog Posts into Videos
Are you utilizing content creation tools and other resources to enhance your content Marketing Strategy? A few months ago, we shared with you What You Need to Know About Content Marketing. And shortly there after we followed that up with An 8-step Content Strategy that Works. Now it's time to take it a step further and share some of the content creation tools and resources … [Read more...] about Tools and Resources for Your Content Marketing Strategy
If you've got a blog but are starting to worry that you're filling it with fluff, help is here. And that help comes in the form of hard data. That's right - studies and statistics can be the key to taking your posts to the next level. There are two main ways to approach this: You've already got some good posts that offer advice or expand on topics related to your … [Read more...] about Studies and Statistics – How to Make Your Content Shine
Nothing attracts attention like a good controversy. Whether it's political, social, or academic, we just can't seem to look away from those heated debates. So naturally, you might think about using controversy as a way to attract people to your blog. A controversial topic can definitely generate some traffic, but is it the way to go? There isn't an easy answer to this … [Read more...] about Are You Ready to Cover a Controversial Topic?