>> To get the free training, go here now! Training is a big deal for us here at GILL Solutions. Both what we create, and what we consume. Each year we invest heavily in training for our team members to keep on the cutting edge of strategies, trends, and tools. Every once in a while, a training comes along that not only impresses us but has us coming back and … [Read more...] about 2018 Product Launch Formula
Guеѕt blogging is аmоng one of thе top rесоmmеndеd strategies for finding new audiences. Why? Every time you publish a post on a different platform, you are exposing yourself to a totally different set of readers. This strategy is so effective that many blоggеrѕ rеlу оn іt аѕ their sole mаrkеtіng ѕtrаtеgу. What is guest blogging? In ѕіmрlе terms, guеѕt blоggіng іѕ thе … [Read more...] about How can Guest Blogging help you to grow your Blog Audience?
It can be difficult knowing how to approach your audience sometimes. On the one hand, it's important that your content always be fresh and relevant. On the other hand, you want to show that you recognize viral trends that appeal to your audience. The fact is that, while original, branded content is an important element of any successful content marketing strategy, you can … [Read more...] about Content Curation: Here’s What You Need to Know
Repurpose Your Content: Turn Blog Posts into Videos and More... Blogging may be the bread-and-butter of content marketing, but it's certainly not the only form of content. Not everyone enjoys getting information this way. That's why video and podcasts are so popular. If you want to reach the greatest number of people, you're going to have to publish content in different … [Read more...] about Turn Your Blog Posts into Videos
Are you utilizing content creation tools and other resources to enhance your content Marketing Strategy? A few months ago, we shared with you What You Need to Know About Content Marketing. And shortly there after we followed that up with An 8-step Content Strategy that Works. Now it's time to take it a step further and share some of the content creation tools and resources … [Read more...] about Tools and Resources for Your Content Marketing Strategy
If you've got a blog but are starting to worry that you're filling it with fluff, help is here. And that help comes in the form of hard data. That's right - studies and statistics can be the key to taking your posts to the next level. There are two main ways to approach this: You've already got some good posts that offer advice or expand on topics related to your … [Read more...] about Studies and Statistics – How to Make Your Content Shine
Nothing attracts attention like a good controversy. Whether it's political, social, or academic, we just can't seem to look away from those heated debates. So naturally, you might think about using controversy as a way to attract people to your blog. A controversial topic can definitely generate some traffic, but is it the way to go? There isn't an easy answer to this … [Read more...] about Are You Ready to Cover a Controversial Topic?
If you feel like list posts are fluff, you're not alone. A lot of people - both marketers and average joes - view list posts as entertainment for naive masses. Do you want to pander? If you think of yourself as a serious businessperson, you might worry about this. But list posts don't have to be fluff, nor do they have to pander to those who care nothing for substance. … [Read more...] about List Posts – The Key to Getting them Right!
Podcasts are not new, and they aren't quite as hip and fresh as they once were. But "hip" doesn't always make for a good marketing channel, nor does mundane make for a bad one. If you're looking for a new kind of content to incorporate into your content marketing strategy, you should consider a podcast. Many marketers embrace the usual suspects of content marketing - … [Read more...] about Increase Brand Awareness by Starting a Podcast
Want to know one of the most common content marketing mistakes? Often, people get so hung up on brand awareness and traffic that they ignore lead generation and sales. Brand awareness is important, but there are other reasons for creating content that are arguably just as important, if not more important! Blogging is one thing. It's easy enough to sit down and write 1000 … [Read more...] about Lead Generation Content Ideas