In today’s Big Box world of giant retailers, many small retailers have come up against what seems to be insurmountable odds. There seems to be no industry safe from the impact of the “big guy”. So today I thought we would discuss an industry not often considered when thinking of Big Box competition, the hearing instrument […]
marketing
2 Key Acronyms to Measure In Your Business
In the marketing world, we deal with a lot of acronyms. Sometimes there are so many letters flying about that it becomes difficult to assign meaning to them. If you struggle with this, you’re not alone. CAC (Customer Acquisition Cost) and CLV (Customer Lifetime Value) are two especially challenging ones that many businesspeople have a […]
What You Can Learn By Studying Your Competition
Sometimes entrepreneurs and marketing professionals get so hung up on their own strategy that they forget there are others out there in the same industry. Unless your business is one-of-a-kind (and how likely is that, really?), you have competitors. You don’t operate in a vacuum, so your marketing strategy shouldn’t be constructed in a vacuum. […]
6 Keys to a Compelling Sales Pitch
A good marketing strategy revolves around much more than short-term sales numbers. You have to think about long-term factors like brand awareness, customer loyalty, and more. However, you won’t keep afloat to focus on those long-term goals if you don’t make sales now. To hit those sales goals, you’ll need a sales pitch that is […]
Digital Marketing vs Traditional Marketing: Which Should You Use for Business?
If you’re in business—then digital marketing most probably occupies your mind most of the time. After all, marketing will play a major role in how effective your business grows or shrinks. And the more tested and efficient your methods are—the more profitable (and successful) things are bound to be. In this post we are going […]
