Many people regularly interchange branding and marketing while speaking about products, services, and customers. To the average entrepreneur branding in marketing and brand marketing sound the same. Nothing could be further from the truth. While the two share a few areas of congruence, they differ in some fundamental ways. What is Branding in Marketing? A brand is … [Read more...] about What is Brand Marketing vs. Branding in Marketing
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What is Brand Architecture and Why Does it Matter
Brand architecture refers to the organization of different brands within a company. It creates the basis for customers to relate with the various offerings of the business. Businesses strategize on brand architecture for several reasons. Variables can include the number of products or services and how they are differentiated. It also provides the structure for brand identity, … [Read more...] about What is Brand Architecture and Why Does it Matter
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9 Questions to Determine If It’s Time to Rebrand Your Business
Your brand is one of your company's most valuable assets. It represents your company's ideals, values, characteristics and even personality traits. It is how your target audience perceives your company. A successful brand creates a positive impression with customers that keeps them coming back. Even with successful branding, however, there comes a point when a business … [Read more...] about 9 Questions to Determine If It’s Time to Rebrand Your Business
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Customer Feedback – Asking the Right Questions
As an entrepreneur with a passion for your business and your industry, you know that your customers are the reason you do what you do. But how do you know if you're taking the right steps to keep them happy? The answer, of course, is customer feedback. The only way to truly understand your customers is by asking them what they think and feel about the goods and/or services you … [Read more...] about Customer Feedback – Asking the Right Questions
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10 Statistics that Prove the Importance of Blogging
Do you even blog? Blogging has become almost ubiquitous. And it's serious business too. A blog is much more than a way to share information and ideas. It is also a marketing tool and a very powerful one at that. Not convinced? There are numbers to back it up. If you aren't sure it's worth your time, effort, and money, I urge you to withhold judgment until you consider … [Read more...] about 10 Statistics that Prove the Importance of Blogging
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