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branding

Nov 14 2017

11 Ways To Increase YouTube Views

youtube

Are you a YouTube user? Many of us are. Whether it’s for personal use (music, videos, educational, etc), or business use for that matter. There’s a plethora of content on YouTube available for the viewing. All we have to do is search for it. How is your YouTube channel performing – would you like to […]

Written by George Gill · Categorized: Branding, Marketing · Tagged: brand marketing, branding, marketing strategy, youtube, youtube views

Oct 23 2017

Ignore Your Brand at Your Own Peril

benefits of branding

So you have a great product and all the necessary enthusiasm to put it in front of the masses and watch it fly off the shelves (literally or virtually). That’s great! There’s just one problem: somewhere out there, it is a likely bet that there are many other marketers – possibly hundreds or more – […]

Written by George Gill Jr. · Categorized: Branding · Tagged: benefit of branding, branding, why is branding important

Oct 04 2017

What is Brand Marketing vs. Branding in Marketing

branding in marketing

Many people regularly interchange branding and marketing while speaking about products, services, and customers. To the average entrepreneur branding in marketing and brand marketing sound the same. Nothing could be further from the truth. While the two share a few areas of congruence, they differ in some fundamental ways. What is Branding in Marketing? A […]

Written by Lorie Gill · Categorized: Branding, Marketing · Tagged: brand marketing, branding, branding in marketing, marketing strategy, marketing tools

Sep 25 2017

What is Brand Architecture and Why Does it Matter

Brand Architecture

Brand architecture refers to the organization of different brands within a company. It creates the basis for customers to relate with the various offerings of the business. Businesses strategize on brand architecture for several reasons. Variables can include the number of products or services and how they are differentiated. It also provides the structure for […]

Written by George Gill · Categorized: Branding · Tagged: brand identity, brand image, brand loyalty, branding, business strategy

Sep 21 2017

9 Questions to Determine If It’s Time to Rebrand Your Business

rebranding

Your brand is one of your company’s most valuable assets. It represents your company’s ideals, values, characteristics and even personality traits. It is how your target audience perceives your company. A successful brand creates a positive impression with customers that keeps them coming back. Even with successful branding, however, there comes a point when a […]

Written by Lorie Gill · Categorized: Branding · Tagged: brand image, branding, business strategy, rebrand, rebranding

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Business Strategy

GILL Solutions Management Is an Industry Game Changer in Canada

March 9, 2022 By George Gill

GILL Solutions Management takes pride in its ability to deliver world-class digital solutions for reasonable costs. We’re an experienced team that works with businesses in identifying the most optimal ways to … Continue Reading about GILL Solutions Management Is an Industry Game Changer in Canada

Important Benefits of Facebook for Your Business

May 15, 2020 By George Gill

Whether you are a person who likes social media or not, if you're in business, there is a good chance that at some point you've considered FaceBook for your business. Understanding what the benefits are, is an … Continue Reading about Important Benefits of Facebook for Your Business

Before You Start – Is Social Media Marketing Profitable

May 14, 2020 By George Gill

We all know Social Media is popular. But before your business goes down the path of investing resources and budget into this marketing channel, you need to know what to expect. Most importantly can it be profitable … Continue Reading about Before You Start – Is Social Media Marketing Profitable

Do You Have to Pay for Search Engine Optimization

May 12, 2020 By George Gill

Every business I have ever spoken to has unanimously agreed, they would love to be on page one of Google for the keywords directly related to their business. Most believe they deserve to be at the top, and the … Continue Reading about Do You Have to Pay for Search Engine Optimization

How Important is Conversion Optimization to Your Business

May 11, 2020 By George Gill

With over 20 years in the digital marketing field, the number one approach to quickly generate the greatest impact on a business's results that I've witnessed has been accomplished through conversion rate … Continue Reading about How Important is Conversion Optimization to Your Business

Why is Siteground so expensive vs competitors

Why is Siteground so Expensive vs Competitors

May 7, 2020 By George Gill

Hosting your website is a very big deal for many reasons that we'll discuss in this article. Siteground is a hosting company (click to see Siteground's current offer) we often recommend, even though they tend to be … Continue Reading about Why is Siteground so Expensive vs Competitors

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