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branding

11 Ways To Increase YouTube Views

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Are you a YouTube user? Many of us are. Whether it's for personal use (music, videos, educational, etc), or business use for that matter. There's a plethora of content on YouTube available for the viewing. All we have to do is search for it. How is your YouTube channel performing - would you like to increase YouTube views? YouTube has now reached 1.5 billion logged-in … [Read more...] about 11 Ways To Increase YouTube Views

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Ignore Your Brand at Your Own Peril

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So you have a great product and all the necessary enthusiasm to put it in front of the masses and watch it fly off the shelves (literally or virtually). That's great! There's just one problem: somewhere out there, it is a likely bet that there are many other marketers – possibly hundreds or more – who all have similar products and the enthusiasm to stir up sales. The problem … [Read more...] about Ignore Your Brand at Your Own Peril

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What is Brand Marketing vs. Branding in Marketing

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Many people regularly interchange branding and marketing while speaking about products, services, and customers. To the average entrepreneur branding in marketing and brand marketing sound the same. Nothing could be further from the truth. While the two share a few areas of congruence, they differ in some fundamental ways. What is Branding in Marketing? A brand is … [Read more...] about What is Brand Marketing vs. Branding in Marketing

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What is Brand Architecture and Why Does it Matter

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Brand architecture refers to the organization of different brands within a company. It creates the basis for customers to relate with the various offerings of the business. Businesses strategize on brand architecture for several reasons. Variables can include the number of products or services and how they are differentiated. It also provides the structure for brand identity, … [Read more...] about What is Brand Architecture and Why Does it Matter

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9 Questions to Determine If It’s Time to Rebrand Your Business

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Your brand is one of your company's most valuable assets. It represents your company's ideals, values, characteristics and even personality traits. It is how your target audience perceives your company. A successful brand creates a positive impression with customers that keeps them coming back. Even with successful branding, however, there comes a point when a business … [Read more...] about 9 Questions to Determine If It’s Time to Rebrand Your Business

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Best Advice for Cultivating Loyal Customers

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All You Have Is One Chance: Don't Miss These Six Expert Tips for Cultivating Loyal Customers for a Lifetime Do you have your own service business? Do you work with customers daily? Are you worried about customer retention over time? If you answered "yes" to any of these questions, then you should be concerned. In an increasingly tech-savvy world where customer … [Read more...] about Best Advice for Cultivating Loyal Customers

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Customer Feedback – Asking the Right Questions

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As an entrepreneur with a passion for your business and your industry, you know that your customers are the reason you do what you do. But how do you know if you're taking the right steps to keep them happy? The answer, of course, is customer feedback. The only way to truly understand your customers is by asking them what they think and feel about the goods and/or services you … [Read more...] about Customer Feedback – Asking the Right Questions

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10 Statistics that Prove the Importance of Blogging

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Do you even blog? Blogging has become almost ubiquitous. And it's serious business too. A blog is much more than a way to share information and ideas. It is also a marketing tool and a very powerful one at that. Not convinced? There are numbers to back it up. If you aren't sure it's worth your time, effort, and money, I urge you to withhold judgment until you consider … [Read more...] about 10 Statistics that Prove the Importance of Blogging

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An 8-step Content Strategy that Works

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Over the past decade or so, content marketing has risen to become one of the most important and influential forms of business promotion. And why is content marketing so huge? There are many reasons, but perhaps the most significant is that quality content delivers value to the customer. That's in contrast to advertising, which is pretty much a one-way street. While … [Read more...] about An 8-step Content Strategy that Works

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5 Ways to Use Twitter Polls

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Did you know that Twitter has a function that lets you create polls and see the results instantly as people respond? People are using Twitter polls for everything from predicting sports outcomes to deciding their next hairstyle. Polls can be a bit of lighthearted fun, but they can also be a great way for a business to connect with its customers as well as with a larger … [Read more...] about 5 Ways to Use Twitter Polls

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