Are you a YouTube user? Many of us are. Whether it’s for personal use (music, videos, educational, etc), or business use for that matter. There’s a plethora of content on YouTube available for the viewing. All we have to do is search for it. How is your YouTube channel performing – would you like to […]
branding
Ignore Your Brand at Your Own Peril
So you have a great product and all the necessary enthusiasm to put it in front of the masses and watch it fly off the shelves (literally or virtually). That’s great! There’s just one problem: somewhere out there, it is a likely bet that there are many other marketers – possibly hundreds or more – […]
What is Brand Marketing vs. Branding in Marketing
Many people regularly interchange branding and marketing while speaking about products, services, and customers. To the average entrepreneur branding in marketing and brand marketing sound the same. Nothing could be further from the truth. While the two share a few areas of congruence, they differ in some fundamental ways. What is Branding in Marketing? A […]
What is Brand Architecture and Why Does it Matter
Brand architecture refers to the organization of different brands within a company. It creates the basis for customers to relate with the various offerings of the business. Businesses strategize on brand architecture for several reasons. Variables can include the number of products or services and how they are differentiated. It also provides the structure for […]
9 Questions to Determine If It’s Time to Rebrand Your Business
Your brand is one of your company’s most valuable assets. It represents your company’s ideals, values, characteristics and even personality traits. It is how your target audience perceives your company. A successful brand creates a positive impression with customers that keeps them coming back. Even with successful branding, however, there comes a point when a […]
