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brand awareness

6 Helpful Tips for Effective Social Media Writing

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Do you find yourself concerned with writing the best and the most effective posts for social media? Since social media is such an integral part of business promotions and branding, companies are spending more time cultivating their social media strategy. If it's not done correctly, it may be more harmful to your business than good. You don't want your customers to lose … [Read more...] about 6 Helpful Tips for Effective Social Media Writing

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Infographics in Digital Marketing – 5 Reasons to Use Them

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Have Infographics found a way into your digital marketing? Infographics are commonly used by digital marketers to drive traffic to their websites. Those who have used infographics for their online promotion understand the benefits of using a combination of visuals and text. The results are often fast, and of course visible. Infographics tend to make the complex seem … [Read more...] about Infographics in Digital Marketing – 5 Reasons to Use Them

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Infographics: A Marketing Strategy for Businesses

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Does your content marketing strategy include infographics? Related: 5 Reasons Infographics Should be Part of Your SEO Strategy Infographics are certainly more eye-catching than printed words mainly because they are a well-designed amalgamation of images, colors, and content, which obviously draw our attention. This is one of the main reasons, why content marketers use … [Read more...] about Infographics: A Marketing Strategy for Businesses

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How to Target Potential Customers using Content Marketing Strategies

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Content marketing is one of the easiest ways to gain the trust of consumers as an authority in your industry. We operate in a buyer-driven market where buyers reach out to sellers, fully informed on what they want, specifications they require and their reasons for those requirements. According to this study, consumers spend an average of 79 days conducting online … [Read more...] about How to Target Potential Customers using Content Marketing Strategies

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Increase Brand Awareness by Starting a Podcast

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Podcasts are not new, and they aren't quite as hip and fresh as they once were. But "hip" doesn't always make for a good marketing channel, nor does mundane make for a bad one. If you're looking for a new kind of content to incorporate into your content marketing strategy, you should consider a podcast. Many marketers embrace the usual suspects of content marketing - … [Read more...] about Increase Brand Awareness by Starting a Podcast

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Make Social Media Work for Lead Generation

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Social media marketing is under-utilized and misunderstood in general. But when it comes to lead generation, few marketers are making good use of the social tools available. That's a big missed opportunity because social media can be the perfect tool for generating leads. The problem is that many users zero in on likes and shares, then forget about the end goal. Yes, … [Read more...] about Make Social Media Work for Lead Generation

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