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Step by Step Brand Strategy Template

October 2, 2017 By Lorie Gill

Step by Step Brand Strategy Template

A brand is much more than a clever name or well designed image. Your brand is everything about your business that makes it unique. Your brand is the heart and soul of your endeavour. It is the work you've put in and what others feel when they see, think about, or talk about your business. Your brand is the lifeblood. Ok, now that we've gotten way too serious about branding, … [Read more...] about Step by Step Brand Strategy Template

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What is Brand Architecture and Why Does it Matter

September 25, 2017 By George Gill

What is Brand Architecture and Why Does it Matter

Brand architecture refers to the organization of different brands within a company. It creates the basis for customers to relate with the various offerings of the business. Businesses strategize on brand architecture for several reasons. Variables can include the number of products or services and how they are differentiated. It also provides the structure for brand identity, … [Read more...] about What is Brand Architecture and Why Does it Matter

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9 Questions to Determine If It’s Time to Rebrand Your Business

September 21, 2017 By Lorie Gill

9 Questions to Determine If It’s Time to Rebrand Your Business

Your brand is one of your company's most valuable assets. It represents your company's ideals, values, characteristics and even personality traits. It is how your target audience perceives your company. A successful brand creates a positive impression with customers that keeps them coming back. Even with successful branding, however, there comes a point when a business … [Read more...] about 9 Questions to Determine If It’s Time to Rebrand Your Business

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Brand Loyalty: What Influences Consumer Loyalty to Specific Brands?

August 3, 2017 By Lorie Gill

Brand Loyalty: What Influences Consumer Loyalty to Specific Brands?

Brand loyalty isn't something that develops overnight. Some consumers are just looking for a specific product or service without any real preference for the brand. This isn't to say that some consumers won't actually gravitate towards one brand or another. Millennials between the ages of 18-34, are said to be the most brand loyal generation yet. That's according to many … [Read more...] about Brand Loyalty: What Influences Consumer Loyalty to Specific Brands?

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Increase Brand Awareness by Starting a Podcast

January 12, 2017 By George Gill

Increase Brand Awareness by Starting a Podcast

Podcasts are not new, and they aren't quite as hip and fresh as they once were. But "hip" doesn't always make for a good marketing channel, nor does mundane make for a bad one. If you're looking for a new kind of content to incorporate into your content marketing strategy, you should consider a podcast. Many marketers embrace the usual suspects of content marketing - … [Read more...] about Increase Brand Awareness by Starting a Podcast

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Business Volunteering – Make the World a Better Place (and Promote Your Business)

November 21, 2016 By Andrea Achterberg

Business Volunteering – Make the World a Better Place (and Promote Your Business)

Volunteering is always good in its own right, but it can also be a great way to promote a business. Aside from doing good in the community or in the world, business volunteering provides many opportunities. It offers chances for networking, plays a part in developing brand identity, and makes your company more visible. It also gives you and your employees a chance to develop … [Read more...] about Business Volunteering – Make the World a Better Place (and Promote Your Business)

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8 Steps to Defining your Brand Identity

November 11, 2016 By George Gill

8 Steps to Defining your Brand Identity

Businesses of all sizes and types are constantly engaged in branding efforts. Even individuals develop their own brand identity. For instance, freelance graphic designers, writers, and web design specialists work to cultivate a brand that sends the right message to potential clients. While you can’t control everything about how consumers see you (brand image), a … [Read more...] about 8 Steps to Defining your Brand Identity

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What is Brand Identity?

November 1, 2016 By George Gill

What is Brand Identity?

Put simply, brand identity is the way you want consumers to think about your business. There are a lot of components that make up a brand’s identity. Some, such as name, logo, and slogan, are fairly superficial. Others go deeper. These things are often more important than the surface-level stuff, and might include they way you communicate with customers and the means by which … [Read more...] about What is Brand Identity?

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6 Things To Remember When Writing SEO Articles

June 7, 2013 By Mike Buckner

6 Things To Remember When Writing SEO Articles Below you will find 6 items that are the most important aspects of creating quality content that will … [Read More...] about 6 Things To Remember When Writing SEO Articles

Improve Your Offline Sales Process By 80%

March 2, 2011 By George Gill

Improve Your Offline Sales Process By 80% You've heard of the 80/20 rule. For example 80% of your business is driven by 20% of your sales. This same … [Read More...] about Improve Your Offline Sales Process By 80%

3 Reasons Your Website Might Fail

3 Reasons Your Website Might Fail

February 8, 2011 By George Gill

We are in the process of rebuilding the GILL Media website. But this rebuild unlike the one 2 years prior (yes I said 2 years) has a completely new … [Read More...] about 3 Reasons Your Website Might Fail

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