A brand is much more than a clever name or well designed image. Your brand is everything about your business that makes it unique. Your brand is the heart and soul of your endeavour. It is the work you've put in and what others feel when they see, think about, or talk about your business. Your brand is the lifeblood. Ok, now that we've gotten way too serious about branding, … [Read more...] about Step by Step Brand Strategy Template
Brand architecture refers to the organization of different brands within a company. It creates the basis for customers to relate with the various offerings of the business. Businesses strategize on brand architecture for several reasons. Variables can include the number of products or services and how they are differentiated. It also provides the structure for brand identity, … [Read more...] about What is Brand Architecture and Why Does it Matter
Your brand is one of your company's most valuable assets. It represents your company's ideals, values, characteristics and even personality traits. It is how your target audience perceives your company. A successful brand creates a positive impression with customers that keeps them coming back. Even with successful branding, however, there comes a point when a business … [Read more...] about 9 Questions to Determine If It’s Time to Rebrand Your Business
Brand loyalty isn't something that develops overnight. Some consumers are just looking for a specific product or service without any real preference for the brand. This isn't to say that some consumers won't actually gravitate towards one brand or another. Millennials between the ages of 18-34, are said to be the most brand loyal generation yet. That's according to many … [Read more...] about Brand Loyalty: What Influences Consumer Loyalty to Specific Brands?
Podcasts are not new, and they aren't quite as hip and fresh as they once were. But "hip" doesn't always make for a good marketing channel, nor does mundane make for a bad one. If you're looking for a new kind of content to incorporate into your content marketing strategy, you should consider a podcast. Many marketers embrace the usual suspects of content marketing - … [Read more...] about Increase Brand Awareness by Starting a Podcast
Volunteering is always good in its own right, but it can also be a great way to promote a business. Aside from doing good in the community or in the world, business volunteering provides many opportunities. It offers chances for networking, plays a part in developing brand identity, and makes your company more visible. It also gives you and your employees a chance to develop … [Read more...] about Business Volunteering – Make the World a Better Place (and Promote Your Business)
Businesses of all sizes and types are constantly engaged in branding efforts. Even individuals develop their own brand identity. For instance, freelance graphic designers, writers, and web design specialists work to cultivate a brand that sends the right message to potential clients. While you can’t control everything about how consumers see you (brand image), a … [Read more...] about 8 Steps to Defining your Brand Identity
Put simply, brand identity is the way you want consumers to think about your business. There are a lot of components that make up a brand’s identity. Some, such as name, logo, and slogan, are fairly superficial. Others go deeper. These things are often more important than the surface-level stuff, and might include they way you communicate with customers and the means by which … [Read more...] about What is Brand Identity?