How do I get more traffic? It's one of the most common questions I hear from businesses of all sizes. The problem is, it's the wrong question to ask. The reality is you don't convert all of the traffic to your website currently. Therefore; a much better question is, how do I get more of the right traffic? One of the most effective ways of driving the right traffic to your … [Read more...] about How To Expand Your Business With PPC Marketing
What is remarketing and why is it a good strategy? Remarketing allows you to reconnect with users who visited your site previously for varying reasons. It gives you the option of showing potential buyers over and over again, (even after they have left your website), the products, and services they have shown interest in. This is done by collecting website data and … [Read more...] about The Benefits of using Google Analytics for Remarketing
Google Analytics is the most recommended web analytics software available, used by website owners and businesses worldwide. It's a powerful tool used to track and analyze website traffic patterns. And it's an excellent resource for gathering information from each visit/visitor for Search Engine Optimization and marketing purposes. Google Analytics software is owned by … [Read more...] about What is Google Analytics?
Do you have an amazing product you know people would love, but don't know how to get it in front of your potential buyers? With the growth of the new media, marketing strategies and methods have become easier for business owners to implement, regardless of their brand size or budget. As a brand owner or representative, you don't have to struggle for press attention or … [Read more...] about A Guide to Developing Marketing Strategies for a Successful Product Launch
Pay Per Click (PPC) Campaigns are an effective Digital Marketing tool that businesses can employ. Google pay per click – a paid adverting method, is among the fastest tactics to direct more traffic to websites, increase visitor engagement, and amplify conversions. With the help of useful marketing tools like Google AdWords, Bing Ad Management and more, PPC enables marketers to … [Read more...] about 5 Google Pay Per Click Mistakes That Will Cost You Money