What do you know about Pay-per-click advertising and optimizing PPC campaigns? Did you know that Pay-per-click campaigns are one of the most popular ways to direct more traffic to your website? Better yet – a PPC Campaign (when done right) can actually direct more quality traffic to your website. This is done using strategically crafted advertisements which are then … [Read more...] about The Most Effective Way of Optimizing PPC Campaigns
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Online Advertising for Your Business Growth
With the development of newer technology, our method of using the internet has changed, especially for online marketers. Internet marketers are finding newer ways to reach out to their target audiences. Online advertising is quite a lucrative option, predominantly used by large as well as medium & small businesses, to bring a boost to their business, improve their ranking … [Read more...] about Online Advertising for Your Business Growth
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Optimize Your Google My Business Listing for Local Business Search
If you want your business to be found, both locally and online, you need to be listed somewhere, a place where people can search for you – right? Let me ask you this – Does your Business have a Google My Business listing? If you haven't taken the time to claim and verify your business' Google My Business (GMB) listing – you're missing out on being found! A Google My … [Read more...] about Optimize Your Google My Business Listing for Local Business Search
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The Ins and Outs of Google Adwords Ad Extensions to Improve Ad Performance
Have you been taking advantage of the conversion boost ad extensions can provide for your campaigns? Many marketers, in theory, know the benefits of ad extensions but find it a step-too-far to insert these extensions to increase the performance of their campaigns. Why is this? A simple answer is because there are so many ad extension options available, the process of … [Read more...] about The Ins and Outs of Google Adwords Ad Extensions to Improve Ad Performance
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The Importance of Domain Authority
With over a billion websites on the Internet today, how do we know which ones are both relevant and credible? Thanks to MOZ, and other competitive research tools like SEMrush there’s a way to understand a website's domain authority. Domain Authority is a term and search engine ranking standard developed by MOZ using an algorithm that is constantly being perfected. It is … [Read more...] about The Importance of Domain Authority
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Increasing a Google AdWords Budget To Improve Conversions
After reviewing last years results, do you find yourself at a crossroads with your Adwords campaigns? Wondering if you should increase your Google AdWords budget to improve your overall conversion results? Hopefully, as marketers, we all use a conversion tracking system like Google Analytics. Or a similar one that is based on AdWords to improve and optimize our ads … [Read more...] about Increasing a Google AdWords Budget To Improve Conversions
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How Net Neutrality Might Affect Your Business
Net Neutrality has been a topic of discussion lately, especially in the United States of America. But what's it all about, and how might Net Neutrality affect your business? Let's find out... On the 14th of December 2017, the FCC (Federal Communications Commission) voted to repeal some of the regulations that protected net neutrality. Long before, and even after this … [Read more...] about How Net Neutrality Might Affect Your Business
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Why Analytics Data Sharing in AdWords Helps With Effective Decision Making
Having all the necessary data is key to decision making – wouldn't you agree? So if you're not linking your Google Analytics and AdWords accounts for analytics data sharing, you're likely missing out on some really important information. Every marketer wants to improve their understanding of their audiences. Digging in, and grasping this one task, will strengthen and … [Read more...] about Why Analytics Data Sharing in AdWords Helps With Effective Decision Making
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SiteGround Review: Why We Changed Our Hosting Service
Hosting is probably one of the most overlooked and undervalued decisions a business makes regarding its website. Now every business has some core needs and generally at first glance, the list is fairly small when it comes to hosting a website. You might even think that those needs are fairly basic, at first glance. But as time goes on, typically challenges arise regarding a … [Read more...] about SiteGround Review: Why We Changed Our Hosting Service
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Google Adwords Auto Ad Suggestions – Serious Impact on Your Campaigns
What do you know about automated ad placement? More specifically, are you utilizing auto ad suggestions for placement of ads on your site? Such as those offered by Adsense. Auto Ads (AdSense Auto Ads by Google) is a new inclusion in AdWords’ offerings. It's a tool designed to better optimize your ad selection and conversion strategies. But what are the benefits and … [Read more...] about Google Adwords Auto Ad Suggestions – Serious Impact on Your Campaigns
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