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George Gill

What to Do for Mobile-First Indexing

December 3, 2018 By George Gill Leave a Comment

What to Do for Mobile-First Indexing

Mobile-first indexing has become a highlighted concept in the digital marketing world this past year. Realizing the potential of mobile-friendly sites with the number of consumers becoming more dependent on their smartphones and only increasing day-by-day, businesses need to be sure they are updating their sites accordingly. Mobile-first indexing simply means that the … [Read more...] about What to Do for Mobile-First Indexing

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The Most Effective Way of Optimizing PPC Campaigns

August 28, 2018 By George Gill Leave a Comment

The Most Effective Way of Optimizing PPC Campaigns

What do you know about Pay-per-click advertising and optimizing PPC campaigns? Did you know that Pay-per-click campaigns are one of the most popular ways to direct more traffic to your website? Better yet – a PPC Campaign (when done right) can actually direct more quality traffic to your website. This is done using strategically crafted advertisements which are then … [Read more...] about The Most Effective Way of Optimizing PPC Campaigns

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Online Advertising for Your Business Growth

July 11, 2018 By George Gill

Online Advertising for Your Business Growth

With the development of newer technology, our method of using the internet has changed, especially for online marketers. Internet marketers are finding newer ways to reach out to their target audiences. Online advertising is quite a lucrative option, predominantly used by large as well as medium & small businesses, to bring a boost to their business, improve their ranking … [Read more...] about Online Advertising for Your Business Growth

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Optimize Your Google My Business Listing for Local Business Search

April 11, 2018 By George Gill

Optimize Your Google My Business Listing for Local Business Search

If you want your business to be found, both locally and online, you need to be listed somewhere, a place where people can search for you – right? Let me ask you this – Does your Business have a Google My Business listing? If you haven't taken the time to claim and verify your business' Google My Business (GMB) listing – you're missing out on being found! A Google My … [Read more...] about Optimize Your Google My Business Listing for Local Business Search

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The Ins and Outs of Google Adwords Ad Extensions to Improve Ad Performance

March 9, 2018 By George Gill

The Ins and Outs of Google Adwords Ad Extensions to Improve Ad Performance

Have you been taking advantage of the conversion boost ad extensions can provide for your campaigns? Many marketers, in theory, know the benefits of ad extensions but find it a step-too-far to insert these extensions to increase the performance of their campaigns. Why is this? A simple answer is because there are so many ad extension options available, the process of … [Read more...] about The Ins and Outs of Google Adwords Ad Extensions to Improve Ad Performance

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The Importance of Domain Authority

February 13, 2018 By George Gill

The Importance of Domain Authority

With over a billion websites on the Internet today, how do we know which ones are both relevant and credible? Thanks to MOZ, and other competitive research tools like SEMrush there’s a way to understand a website's domain authority. Domain Authority is a term and search engine ranking standard developed by MOZ using an algorithm that is constantly being perfected. It is … [Read more...] about The Importance of Domain Authority

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Increasing a Google AdWords Budget To Improve Conversions

January 18, 2018 By George Gill

Increasing a Google AdWords Budget To Improve Conversions

After reviewing last years results, do you find yourself at a crossroads with your Adwords campaigns? Wondering if you should increase your Google AdWords budget to improve your overall conversion results? Hopefully, as marketers, we all use a conversion tracking system like Google Analytics. Or a similar one that is based on AdWords to improve and optimize our ads … [Read more...] about Increasing a Google AdWords Budget To Improve Conversions

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How Net Neutrality Might Affect Your Business

January 9, 2018 By George Gill

How Net Neutrality Might Affect Your Business

Net Neutrality has been a topic of discussion lately, especially in the United States of America. But what's it all about, and how might Net Neutrality affect your business? Let's find out... On the 14th of December 2017, the FCC (Federal Communications Commission) voted to repeal some of the regulations that protected net neutrality. Long before, and even after this … [Read more...] about How Net Neutrality Might Affect Your Business

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Why Analytics Data Sharing in AdWords Helps With Effective Decision Making

December 28, 2017 By George Gill

Why Analytics Data Sharing in AdWords Helps With Effective Decision Making

Having all the necessary data is key to decision making – wouldn't you agree? So if you're not linking your Google Analytics and AdWords accounts for analytics data sharing, you're likely missing out on some really important information. Every marketer wants to improve their understanding of their audiences. Digging in, and grasping this one task, will strengthen and … [Read more...] about Why Analytics Data Sharing in AdWords Helps With Effective Decision Making

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SiteGround Review: Why We Changed Our Hosting Service

December 21, 2017 By George Gill

SiteGround Review: Why We Changed Our Hosting Service

Hosting is probably one of the most overlooked and undervalued decisions a business makes regarding its website. Now every business has some core needs and generally at first glance, the list is fairly small when it comes to hosting a website. You might even think that those needs are fairly basic, at first glance. But as time goes on, typically challenges arise regarding a … [Read more...] about SiteGround Review: Why We Changed Our Hosting Service

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6 Things To Remember When Writing SEO Articles

June 7, 2013 By Mike Buckner

6 Things To Remember When Writing SEO Articles Below you will find 6 items that are the most important aspects of creating quality content that will … [Read More...] about 6 Things To Remember When Writing SEO Articles

Improve Your Offline Sales Process By 80%

March 2, 2011 By George Gill

Improve Your Offline Sales Process By 80% You've heard of the 80/20 rule. For example 80% of your business is driven by 20% of your sales. This same … [Read More...] about Improve Your Offline Sales Process By 80%

3 Reasons Your Website Might Fail

3 Reasons Your Website Might Fail

February 8, 2011 By George Gill

We are in the process of rebuilding the GILL Media website. But this rebuild unlike the one 2 years prior (yes I said 2 years) has a completely new … [Read More...] about 3 Reasons Your Website Might Fail

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