Do you rely on “gut feeling” when making digital marketing decisions for your website? Is it a struggle to convert leads into sales? Are you applying conversion rate optimization strategies? For small businesses, resources, time, and effort are burned bouncing from one strategy to the next. Web content is posted without an in-depth understanding of the target audience and … [Read more...] about Conversion Optimization Strategies – Crazy Important for your Website!
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Copywriting vs. Content Writing – What Is The Difference
Image Source: Freepik Digital marketing is comprised of so many different segments, that it’s not so strange that many of them are still misunderstood or even under-appreciated by certain businesses. One aspect of digital marketing that remains steadfast in its leading role, however, is content in all of its diverse, ever-changing, audience-driven formats. In terms of your … [Read more...] about Copywriting vs. Content Writing – What Is The Difference
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6 Kick-Butt Advantages of Digital Marketing Over Traditional Marketing
Do you want to take your business to the next level? Try boosting your online presence. Are you ready to attract new customers and gain brand awareness? Digital marketing services might be your answer. But before you dive in, let’s look at the numbers and see if there is value... Did you know nearly one-third of the world uses social media platforms regularly? A … [Read more...] about 6 Kick-Butt Advantages of Digital Marketing Over Traditional Marketing
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6 Ways to Diversify Your Content Marketing Strategy
Image Source: Freepik Content marketing is one of the most cost-effective digital marketing strategies nowadays. When implemented strategically, it can do wonders for attracting new customers and nurturing your existing ones, boost your brand recognition and awareness, and help you create loyalty and trust with your prospects. However, creating engaging content … [Read more...] about 6 Ways to Diversify Your Content Marketing Strategy
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5 Social Media KPIs You Shouldn’t Ignore
Source: Pixabay Over the years, social media has grown into one of the most powerful and affordable online marketing tools, one that you can leverage to expand your brand’s reach, engage with a global audience, and drive traffic and sales on your website. But you need to know what you’re doing. Like any lucrative marketing method, social media can only bear the right … [Read more...] about 5 Social Media KPIs You Shouldn’t Ignore
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