Image Source: Freepik Content marketing is one of the most cost-effective digital marketing strategies nowadays. When implemented strategically, it can do wonders for attracting new customers and nurturing your existing ones, boost your brand recognition and awareness, and help you create loyalty and trust with your prospects. However, creating engaging content … [Read more...] about 6 Ways to Diversify Your Content Marketing Strategy
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5 Social Media KPIs You Shouldn’t Ignore
Source: Pixabay Over the years, social media has grown into one of the most powerful and affordable online marketing tools, one that you can leverage to expand your brand’s reach, engage with a global audience, and drive traffic and sales on your website. But you need to know what you’re doing. Like any lucrative marketing method, social media can only bear the right … [Read more...] about 5 Social Media KPIs You Shouldn’t Ignore
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4 Ways Social Media Feedback Can Help Improve Customer Experience
Source: PIxabay Good customer experience is one of the crucial assets a business can use to reliably grow and expand. So, it’s only natural for businesses to do everything that’s within their power to make sure their customers are satisfied with the ways in which they interact with the business. While there are a lot of areas that comprise customer experience, a method … [Read more...] about 4 Ways Social Media Feedback Can Help Improve Customer Experience
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7 SEO Ranking Factors of 2018
The factors that determine the rank of websites on Google SERP seem to vary every year. New elements are added and the algorithm is also prone to change. In 2017, Google focused on the HTTPS websites among other factors and these seem to have been carried into this past year too. In 2018 however, mobile page speed seemed to grab more attention to become one of the next … [Read more...] about 7 SEO Ranking Factors of 2018
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SEO vs. SEM: Which One Should You Focus On
As a business owner trying to keep your company afloat in the competitive business world, and even making plans to climb high on the entrepreneurial ladder, you might find yourself dazed and confused by the sheer number of marketing options the digital world has to offer. From social media marketing to content creation, from SEO to SEM, the world of online marketing can be … [Read more...] about SEO vs. SEM: Which One Should You Focus On
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