Imagine you’re in the market for a new vacuum cleaner. Vacuum cleaners are boring, but you need to have one. You read specifications and look at store deals until your eyes cross. And then, you come across the story of a woman who fosters pit bulls in her home for people whose cities have passed breed specific laws. You look at the sweet faces of the dogs, and she … [Read more...] about A Signature Story Builds Authentic Customer Relationships
It can be categorically stated that not all marketing strategies are equal. The difference between them is the difference between success and failure. While this may seem obvious, most of the time the only way to tell the difference is to try different strategies and see what works. That worked in the past. It does work to a certain degree today. However, with the new … [Read more...] about Successful Influencer Marketing Strategies That Work
There is little doubt that receiving positive reviews from customers are a major driving force in successful marketing. Researchers tell us that a whopping 97 percent of consumers read reviews about local businesses, with 82 percent reading reviews because they intend to make a purchase in the very near future. It follows that the more glowing reviews about our business, … [Read more...] about Is There Such a Thing as too Many Positive Reviews?
Do you make use of Marketing Automation in your line of work? Are you stretched for time and resources? Is your business tapping into the powers of marketing automation tools? Solutions that work with you and your business, saving you time and resources, while helping you run your business more efficiently! The typical 9 to 5 workday has its advantages and … [Read more...] about Are Marketing Automation Tools a Quick Fix for Business?
When it comes to SEO (search engine optimization) and your business – do you know if you're doing it right? If you have a blog or a website that you plan to market, and (hopefully) gain profit from, you need to have an effective content marketing strategy in place. One of the essential solutions to employ would be search engine optimization (SEO). Although SEO has … [Read more...] about Search Engine Optimization: Typical SEO Mistakes (you might be making)