How do I get more traffic? It's one of the most common questions I hear from businesses of all sizes. The problem is, it's the wrong question to ask. The reality is you don't convert all of the traffic to your website currently. Therefore; a much better question is, how do I get more of the right traffic? One of the most effective ways of driving the right traffic to your … [Read more...] about How To Expand Your Business With PPC Marketing
What is remarketing and why is it a good strategy? Remarketing allows you to reconnect with users who visited your site previously for varying reasons. It gives you the option of showing potential buyers over and over again, (even after they have left your website), the products, and services they have shown interest in. This is done by collecting website data and … [Read more...] about The Benefits of using Google Analytics for Remarketing
Who are my customers? To develop targeted marketing strategies that work, every business organization should have a very clear answer to the question above. Who are my customers? Generic marketing strategies can only do so much for a brand; you need to know who you are selling to and why. Understanding your buyer is one of the necessary factors when planning and … [Read more...] about Buyer Research: Methods for Creating Effective Marketing Strategies
Conversion Rate Optimization is the process of improving your marketing and website results through data analysis and testing. Also known as CRO for short. It's essentially a process geared towards increasing the percentage of required actions taken on your website by visitors. CRO may seem complex, but it doesn't have to be. However, if you don't know much about data … [Read more...] about A Beginner’s Guide to Conversion Rate Optimization
Google Analytics is the most recommended web analytics software available, used by website owners and businesses worldwide. It's a powerful tool used to track and analyze website traffic patterns. And it's an excellent resource for gathering information from each visit/visitor for Search Engine Optimization and marketing purposes. Google Analytics software is owned by … [Read more...] about What is Google Analytics?