It is a truism in the marketing and advertising world that you must understand your audience to market effectively. Marketing demographic data can supply important information about your ideal target market. And, of course, age is one of the most significant factors to consider. On the whole, different age groups have different interests, values, incomes, and buying … [Read more...] about Marketing to the Right Age Demographic
Nowadays, a business blog seems to be a day-to-day activity. It is the easiest way to reach to the people with their business products. Moreover, a business blog also builds reputation and relationship with the people around your business community. Therefore, the benefits of the business blog will have a great impact on your business. So, the 5 business blog … [Read more...] about Top 5 Business Blog Benefits – Try Them Out
Business Failure Due To Stopping Traditional Marketing It’s far too often that I hear online marketing touted as the “end all, be all” for a businesses marketing strategy. This belief often entails halting all other marketing in favor of online strategies. This is a very scary strategy – if you dare to call it a strategy at all! So why does this occur for so many businesses and … [Read more...] about Business Failure Due To Stopping Traditional Marketing
Does What You Say Matter On Your Website I came across a video the other day which I've included below for emphasis. It really struck home the importance of "how we say" things as opposed to "what we say" on our websites. The difference could very well be (frankly it often is) the difference between a visitor becoming engaged with our site, and high speed abandonment. In fact, … [Read more...] about Does What You Say Matter On Your Website
As we're coming up on 6 months into a marketing strategy of improving our online presence utilizing video, I thought I would share a few stats that we've collected to emphasize the importance of video to your business. On October 21, 2010, we took a look at our YouTube Channel and decided it was time to get serious. To be honest, I really didn't expect what was to follow … [Read more...] about Why Video Marketing Is Important To Your Business On the Internet
Why did you build a website for your business? Is it because everyone else had one, or was it because you thought you could save on marketing costs, or maybe it was to grow your business tenfold? Chances are if you're anything like me when you built your first website you likely didn't have a defined set of goals that your website was to achieve. This is pretty common. … [Read more...] about Does Your Website Produce Quality Leads?
I was speaking with a restaurant the other day and in reviewing their site and some of their competitors, it really dawned on me that too many restaurants just don't know how their website contributes to their online marketing. Really this applies to any bricks and mortar business; however, restaurants seem to have mastered a noticeable share of brochure style sites. So … [Read more...] about Location Based Web Marketing Strategies