PPC Campaign Management on such platforms as Google Adwords Search and Display, FaceBook Adverting, Bing, and LinkedIn among others is the fastest way to drive quality new traffic to your business. The advantage to professionally managed ppc campaigns is continuously improving lead and sale conversion.
The Challenge You Face In Your Business
- Sufficient Time and Expertise to properly manage campaign results
- High Conversion Costs
- Low Lead and Sale performance
- Premature Exhausted Budgets
PPC Management Reality.. Driving traffic from digital advertising is easy. In fact, anyone can do it. The challenge is driving the right quality traffic that generates leads and sales. The complexity of this ever-changing medium continues to progress and the buying psychological behavior of your ideal client continues to evolve.
Our Philosophy to Digital Advertising Management
Digital Advertising can be the most affordable advertising a business can utilize. The key is to treat the cost of every click as our own, and relentlessly pursue the quality that drives tangible results.
PPC Campaign Management Process
The process of optimizing digital advertising campaigns is a 3 step process. Regardless of the network, each campaign begins with clearly defined objectives to base the strategy on. Success is measured from these objectives.
Step 1: Define Objectives and Metrics for Campaign
- Define conversion objectives
- Outline targeting parameters
- Establish base metrics
- Pre-define campaign budgets
Step 2: Research and Design
- Keyword and Placement Research
- Competitive Research
- Display Ad Design
- Ad Copywriting
- Evaluate and Design Landing Pages
Step 3: Manage and Optimize Campaigns
- Manage and Refine Bidding
- Manage and Refine Targeting
- Refine Ad Copy
- Refine Landing Pages
- Refine Keyword and Placement Targeting
- Management Reporting
Benefits of Digital Advertising and PPC Management
- Lower Advertising Cost Per Conversion (Sale and Leads)
- Higher Sale and Lead Volume
- Consistently Improving Metrics
- Immediate Results
The Next Step to Growing Sales Today
The next step to online advertising to grow sales, and improve your bottom line is to schedule a no obligation phone consultation. Contact us today to discuss your marketing and measurement needs, challenges, and goals.