Imagine you’re in the market for a new vacuum cleaner. Vacuum cleaners are boring, but you need to have one. You read specifications and look at store deals until your eyes cross. And then, you come across the story of a woman who fosters pit bulls in her home for people whose cities have passed … Continue Reading about A Signature Story Builds Authentic Customer Relationships
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Business Strategy
Search Engine Optimization: Typical SEO Mistakes (you might be making)
When it comes to SEO (search engine optimization) and your business – do you know if you're doing it right? If you have a blog or a website … Continue Reading about Search Engine Optimization: Typical SEO Mistakes (you might be making)
Tips to Motivating People to Work Harder (and be More Productive)
Your employees are very important and rather key components to the success of your business. There’s no denying that. Without good people to work … Continue Reading about Tips to Motivating People to Work Harder (and be More Productive)
Branding
A Signature Story Builds Authentic Customer Relationships
Imagine you’re in the market for a new vacuum cleaner. Vacuum cleaners are boring, but you need to have one. You read specifications and look … Continue Reading about A Signature Story Builds Authentic Customer Relationships
Is There Such a Thing as too Many Positive Reviews?
There is little doubt that receiving positive reviews from customers are a major driving force in successful marketing. Researchers tell us that … Continue Reading about Is There Such a Thing as too Many Positive Reviews?
Marketing
Successful Influencer Marketing Strategies That Work
It can be categorically stated that not all marketing strategies are equal. The difference between them is the difference between success and failure. While this may seem obvious, most of the time the only way to … Continue Reading about Successful Influencer Marketing Strategies That Work
Are Marketing Automation Tools a Quick Fix for Business?
Do you make use of Marketing Automation in your line of work? Are you stretched for time and resources? Is your business tapping into the powers of marketing automation tools? Solutions that work with you and … Continue Reading about Are Marketing Automation Tools a Quick Fix for Business?
4 Crucial Steps to Make Your Online Marketing Campaigns More Successful
Get ready to turn your online marketing campaigns from good to great, Where has 2017 gone? Yes, I know 2017 isn't over yet – but somehow it feels like the year has flown by. With just 4 months left in the … Continue Reading about 4 Crucial Steps to Make Your Online Marketing Campaigns More Successful
Keys to a Great Marketing Strategy – Asking the Right Questions
Is Your Marketing Strategy Drowning in Bad Data? Perhaps you're not asking the right questions! There is so much data out there, that in 2016 the world used one zettabyte of data; That's a total of 1 trillion … Continue Reading about Keys to a Great Marketing Strategy – Asking the Right Questions
The Small Guy Challenge – Marketing Hearing Aid Instruments
If you're in the hearing aid instruments business, you are naturally concerned about the state of the industry. As you should be. There is also concern when it comes to the challenges of marketing hearing aid … Continue Reading about The Small Guy Challenge – Marketing Hearing Aid Instruments
