It’s no secret that content marketing is growing in importance by the day. But many marketers don’t have a good understanding of why content creation matters. I’d like to share a few ideas about why content marketing has gained so much ground over the past few years. Bonus – increasing your knowledge of why content […]
business strategy
What Is Guerrilla Marketing?
As the name implies, guerrilla marketing is a somewhat nonstandard approach to marketing – a sneak attack, so to speak. It’s a tactic normally employed by small businesses because it’s inexpensive but has the potential to be a big-time attention grabber. Big companies have used guerrilla marketing-like techniques as well, although marketing experts disagree about […]
Customer Loyalty – Reward Your Most Valuable Customers
You work so hard to attract each new customer, but are you working hard enough to keep them coming back? Developing customer loyalty should be a centerpiece of your marketing strategy. After all, it’s cheaper to retain your customers than to go after new ones. What makes people loyal to a business? There are two […]
Make Sure Your Business Is Listed In These Online Directories
Listing your local business in at least a few of the many online directories is an absolutely essential step in your marketing plan. Why? Because these directories are the way consumers find businesses to match the needs of the moment. You should definitely, unquestionably make sure you’re listed in the major search engine directories. If […]
What is Brand Identity?
Put simply, brand identity is the way you want consumers to think about your business. There are a lot of components that make up a brand’s identity. Some, such as name, logo, and slogan, are fairly superficial. Others go deeper. These things are often more important than the surface-level stuff, and might include they way […]
