When someone mentions the term 'search engine', what typically comes to mind? If you're North American, then likely Google, Bing, and Yahoo were your first thoughts. With Google typically being first and foremost. But what about on a global level, what exists beyond Google? Let's take a closer look... Most of us know Google as the king of search. However, in other … [Read more...] about Google vs. Baidu: Their Roles in Search and AI
search engine marketing
Are you using Google AdWords as part of your advertising strategy for your business? If you're not, you're missing out on one of the most key components of your overall online marketing strategy. Perhaps you're not familiar with what it is, how it works, and how it can benefit your business? Let's fill in some of the gaps for you... What is Google AdWords? Google AdWords … [Read more...] about How does Google AdWords Work?
Let me ask you this – can your business afford to throw away 30% of all of the traffic arriving at your website? An analysis of 18,000 e-commerce websites revealed that consumer searches on Google, Bing and other search engines accounted for almost one in three website visitors. These people are specifically looking for the products or services you sell. Are your … [Read more...] about Want to Master SEO – First You Need to Understand Why People Search.
In a world where content is king or email is the easiest way to stay in contact with your leads, do you still need SEO? The short answer is yes. According to Neil Patel, one can define SEO or search engine optimization as the “process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword.” SEO … [Read more...] about Top 5 SEO Tools for Small to Midsize Businesses
Why read an article or blog post when you can just watch a video? Not everyone thinks that way, of course. If you thought that, you might not be reading this right now. But a lot of people do prefer to get all kinds of information through video. That's why video marketing is such a powerful tool. Video has a lot of advantages. First and foremost, videos allow for easy … [Read more...] about The Power of Video in Your Marketing Mix