Let me ask you this – can your business afford to throw away 30% of all of the traffic arriving at your website? An analysis of 18,000 e-commerce websites revealed that consumer searches on Google, Bing and other search engines accounted for almost one in three website visitors. These people are specifically looking for the products or services you sell. Are your … [Read more...] about Want to Master SEO – First You Need to Understand Why People Search.
search engine marketing
In a world where content is king or email is the easiest way to stay in contact with your leads, do you still need SEO? The short answer is yes. According to Neil Patel, one can define SEO or search engine optimization as the “process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword.” SEO … [Read more...] about Top 5 SEO Tools for Small to Midsize Businesses
Why read an article or blog post when you can just watch a video? Not everyone thinks that way, of course. If you thought that, you might not be reading this right now. But a lot of people do prefer to get all kinds of information through video. That's why video marketing is such a powerful tool. Video has a lot of advantages. First and foremost, videos allow for easy … [Read more...] about The Power of Video in Your Marketing Mix
Search engine marketing can be one of the most important marketing strategies you employ. It's not for everyone, and you might be hesitant to try if your budget is super tight, but it definitely can pay off if you use it right. Google Adwords is one of the best and most popular PPC (pay per click) advertising mediums. If you play your cards right, you can use AdWords to promote … [Read more...] about 11 Google AdWords Tools You Must Know
Listing your local business in at least a few of the many online directories is an absolutely essential step in your marketing plan. Why? Because these directories are the way consumers find businesses to match the needs of the moment. You should definitely, unquestionably make sure you’re listed in the major search engine directories. If you were only going to list in … [Read more...] about Make Sure Your Business Is Listed In These Online Directories