Whether you're launching a new brand or reintroducing a product to the market. You need to apply a brand positioning strategy that will appeal to your current and potential buyers. Your strategy will assist in turning them into repeat buyers. Brand positioning is aimed at creating a lasting effect in the minds of your customers. Its end goal is to create an impression so … [Read more...] about 9 Brand Positioning Strategies to Ensure Customer Loyalty
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Here’s why Consumers are fiercely Loyal to Fortune 500 Companies
Have you ever wondered why big companies have such loyal customers? For example, many people choose to ignore small coffee shops around them to buy coffee from Starbucks. Some even go off their work/school routes every morning just to get a cup of coffee from Starbucks, even when presented with other options. This is not necessarily because Starbucks coffee is the best, … [Read more...] about Here’s why Consumers are fiercely Loyal to Fortune 500 Companies
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Building Customer Loyalty Using Relationship Marketing Strategies
What makes a customer stay with your brand for years, knowing there are potentially better products with more affordable rates available? In an economy that allows worldwide competition, gaining a customer’s loyalty can be challenging. It's often achieved using a holistic relationship marketing strategy. Having great products and services are important. But you will … [Read more...] about Building Customer Loyalty Using Relationship Marketing Strategies
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Best Advice for Cultivating Loyal Customers
All You Have Is One Chance: Don't Miss These Six Expert Tips for Cultivating Loyal Customers for a Lifetime Do you have your own service business? Do you work with customers daily? Are you worried about customer retention over time? If you answered "yes" to any of these questions, then you should be concerned. In an increasingly tech-savvy world where customer … [Read more...] about Best Advice for Cultivating Loyal Customers
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5 Ways to Use Twitter Polls
Did you know that Twitter has a function that lets you create polls and see the results instantly as people respond? People are using Twitter polls for everything from predicting sports outcomes to deciding their next hairstyle. Polls can be a bit of lighthearted fun, but they can also be a great way for a business to connect with its customers as well as with a larger … [Read more...] about 5 Ways to Use Twitter Polls
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Customer Loyalty – Reward Your Most Valuable Customers
You work so hard to attract each new customer, but are you working hard enough to keep them coming back? Developing customer loyalty should be a centerpiece of your marketing strategy. After all, it’s cheaper to retain your customers than to go after new ones. What makes people loyal to a business? There are two main parts to customer loyalty, and they are … [Read more...] about Customer Loyalty – Reward Your Most Valuable Customers
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