Are you using Google AdWords as part of your advertising strategy for your business? If you're not, you're missing out on one of the most key components of your overall online marketing strategy. Perhaps you're not familiar with what it is, how it works, and how it can benefit your business? Let's fill in some of the gaps for you... What is Google AdWords? Google AdWords … [Read more...] about How does Google AdWords Work?
If you have an online business, it's a virtual certainty that you've thought about paid advertising in some form. Whether it's Facebook ads or some other social media platform type of paid advertisement. While all of those platforms can be great ideas if utilized properly, many of them tend to be difficult to understand and often even harder to master. One area in … [Read more...] about Five Reasons You Should Use Google AdWords
Get ready to turn your online marketing campaigns from good to great, Where has 2017 gone? Yes, I know 2017 isn't over yet – but somehow it feels like the year has flown by. With just 4 months left in the year, and a potentially busy season ahead, come new challenges and victories for various aspects of our lives and businesses too. Accordingly, this includes taking some … [Read more...] about 4 Crucial Steps to Make Your Online Marketing Campaigns More Successful
I recently spoke on Digital Marketing to a Business Roundtable Group in New York City on how to grow your business with the power of Digital Marketing. It was a great event, with lots of exciting conversations spurring from the presentation. In fact, one thing I love about live events are these conversations. They provide instant feedback and the stories that go with this … [Read more...] about Why Your Marketing Struggles to Achieve the Results You Aim For
If you’re in business—then digital marketing most probably occupies your mind most of the time. After all, marketing will play a major role in how effective your business grows or shrinks. And the more tested and efficient your methods are—the more profitable (and successful) things are bound to be. In this post we are going to discuss the 2 main marketing methods that … [Read more...] about Digital Marketing vs Traditional Marketing: Which Should You Use for Business?