Are you using Google AdWords as part of your advertising strategy for your business? If you're not, you're missing out on one of the most key components of your overall online marketing strategy. Perhaps you're not familiar with what it is, how it works, and how it can benefit your business? Let's fill in some of the gaps for you... What is Google AdWords? Google AdWords … [Read more...] about How does Google AdWords Work?
If you have an online business, it's a virtual certainty that you've thought about paid advertising in some form. Whether it's Facebook ads or some other social media platform type of paid advertisement. While all of those platforms can be great ideas if utilized properly, many of them tend to be difficult to understand and often even harder to master. One area in … [Read more...] about Five Reasons You Should Use Google AdWords
Get ready to turn your online marketing campaigns from good to great, Where has 2017 gone? Yes, I know 2017 isn't over yet – but somehow it feels like the year has flown by. With just 4 months left in the year, and a potentially busy season ahead, come new challenges and victories for various aspects of our lives and businesses too. Accordingly, this includes taking some … [Read more...] about 4 Crucial Steps to Make Your Online Marketing Campaigns More Successful
I recently spoke on Digital Marketing to a Business Roundtable Group in New York City on how to grow your business with the power of Digital Marketing. It was a great event, with lots of exciting conversations spurring from the presentation. In fact, one thing I love about live events are these conversations. They provide instant feedback and the stories that go with this … [Read more...] about Why Your Marketing Struggles to Achieve the Results You Aim For
If you’re in business—then digital marketing most probably occupies your mind most of the time. After all, marketing will play a major role in how effective your business grows or shrinks. And the more tested and efficient your methods are—the more profitable (and successful) things are bound to be. In this post we are going to discuss the 2 main marketing methods that … [Read more...] about Digital Marketing vs Traditional Marketing: Which Should You Use for Business?
Why read an article or blog post when you can just watch a video? Not everyone thinks that way, of course. If you thought that, you might not be reading this right now. But a lot of people do prefer to get all kinds of information through video. That's why video marketing is such a powerful tool. Video has a lot of advantages. First and foremost, videos allow for easy … [Read more...] about The Power of Video in Your Marketing Mix
Search engine marketing can be one of the most important marketing strategies you employ. It's not for everyone, and you might be hesitant to try if your budget is super tight, but it definitely can pay off if you use it right. Google Adwords is one of the best and most popular PPC (pay per click) advertising mediums. If you play your cards right, you can use AdWords to promote … [Read more...] about 11 Google AdWords Tools You Must Know
Listing your local business in at least a few of the many online directories is an absolutely essential step in your marketing plan. Why? Because these directories are the way consumers find businesses to match the needs of the moment. You should definitely, unquestionably make sure you’re listed in the major search engine directories. If you were only going to list in … [Read more...] about Make Sure Your Business Is Listed In These Online Directories
If you’re working on an online marketing strategy, you probably already know what SEO stands for – it’s Search Engine Optimization. But did you know the fundamentals of SEO basics begins with your content? SEO means you are applying best practices and strategies that encourage ranking improvement within the search engines to show up on page one for keywords your ideal … [Read more...] about The Basics of SEO Best Practices Starts with Content
Internet startups are everywhere, but that doesn’t mean that brick and mortar businesses are going out of style. On the contrary, they are still thriving. However, recent data shows that digital interaction has a direct influence on 36 cents of every dollar spent in a brick and mortar store. If you have a business model that works better within four walls – or if you … [Read more...] about 7 Ways to Develop an Online Presence for a Brick and Mortar Business