Does your company practice seasonal branding? As a marketer are you taking advantage of specific holidays, to promote your products and services online? Adjuѕtіng уоur mаrkеtіng campaigns bаѕеd on upcoming ѕеаѕоnѕ аnd hоlіdауѕ has its benefits. Giving you the opportunity to buіld a rеѕроnѕіvе аnd personal strategy thаt саріtаlіѕеѕ оn dіffеrеnt trеndѕ. Cаmраіgnѕ bаѕеd … [Read more...] about Why Seasonal Marketing Campaigns Benefit Branding
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Why Your Marketing Strategy Isn’t Working
If you're in business, you know you need a strategic marketing plan of action to grow your business. But how do you know if your marketing strategy is working or not? Marketing strategies are comprehensive outlines, designed using data sourced from customer and market research. They're then used to direct all advertising and marketing efforts that will be invested in … [Read more...] about Why Your Marketing Strategy Isn’t Working
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11 Ways To Increase YouTube Views
Are you a YouTube user? Many of us are. Whether it's for personal use (music, videos, educational, etc), or business use for that matter. There's a plethora of content on YouTube available for the viewing. All we have to do is search for it. How is your YouTube channel performing - would you like to increase YouTube views? YouTube has now reached 1.5 billion logged-in … [Read more...] about 11 Ways To Increase YouTube Views
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Building Customer Loyalty Using Relationship Marketing Strategies
What makes a customer stay with your brand for years, knowing there are potentially better products with more affordable rates available? In an economy that allows worldwide competition, gaining a customer’s loyalty can be challenging. It's often achieved using a holistic relationship marketing strategy. Having great products and services are important. But you will … [Read more...] about Building Customer Loyalty Using Relationship Marketing Strategies
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What is Brand Marketing vs. Branding in Marketing
Many people regularly interchange branding and marketing while speaking about products, services, and customers. To the average entrepreneur branding in marketing and brand marketing sound the same. Nothing could be further from the truth. While the two share a few areas of congruence, they differ in some fundamental ways. What is Branding in Marketing? A brand is … [Read more...] about What is Brand Marketing vs. Branding in Marketing
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Business Volunteering – Make the World a Better Place (and Promote Your Business)
Volunteering is always good in its own right, but it can also be a great way to promote a business. Aside from doing good in the community or in the world, business volunteering provides many opportunities. It offers chances for networking, plays a part in developing brand identity, and makes your company more visible. It also gives you and your employees a chance to develop … [Read more...] about Business Volunteering – Make the World a Better Place (and Promote Your Business)
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Customer Loyalty – Reward Your Most Valuable Customers
You work so hard to attract each new customer, but are you working hard enough to keep them coming back? Developing customer loyalty should be a centerpiece of your marketing strategy. After all, it’s cheaper to retain your customers than to go after new ones. What makes people loyal to a business? There are two main parts to customer loyalty, and they are … [Read more...] about Customer Loyalty – Reward Your Most Valuable Customers
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Five Strategic Internet Marketing Lessons from Apple’s iPad
Unless you’ve been living under a rock you know that Apple just announced its new iPad. Regardless of what you think of the iPad, you must admit that Apple has hit upon offline and internet marketing strategies that work. This begs the question: What can you take away from Apple’s strategic internet marketing and apply directly to your business? I think you can distill the … [Read more...] about Five Strategic Internet Marketing Lessons from Apple’s iPad
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