The marketplace in most industries has grown very competitive over the years. To dominate in your industry, you need a detailed and refined strategic marketing plan. What Is a Strategic Marketing Plan? A strategic marketing plan is a detailed framework. It's used to prepare a company for a targeted and systematic application of its marketing efforts. Such plans are very … [Read more...] about 9 Key Elements of a Successful Strategic Marketing Plan
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Why Your Marketing Strategy Isn’t Working
If you're in business, you know you need a strategic marketing plan of action to grow your business. But how do you know if your marketing strategy is working or not? Marketing strategies are comprehensive outlines, designed using data sourced from customer and market research. They're then used to direct all advertising and marketing efforts that will be invested in … [Read more...] about Why Your Marketing Strategy Isn’t Working
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11 Ways To Increase YouTube Views
Are you a YouTube user? Many of us are. Whether it's for personal use (music, videos, educational, etc), or business use for that matter. There's a plethora of content on YouTube available for the viewing. All we have to do is search for it. How is your YouTube channel performing - would you like to increase YouTube views? YouTube has now reached 1.5 billion logged-in … [Read more...] about 11 Ways To Increase YouTube Views
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A Guide to Developing Marketing Strategies for a Successful Product Launch
Do you have an amazing product you know people would love, but don't know how to get it in front of your potential buyers? With the growth of the new media, marketing strategies and methods have become easier for business owners to implement, regardless of their brand size or budget. As a brand owner or representative, you don't have to struggle for press attention or … [Read more...] about A Guide to Developing Marketing Strategies for a Successful Product Launch
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Where is Your Next Customer Hiding
Finding qualified buyers is a very real challenge for businesses, especially for small businesses that don’t get the same name recognition as the Walmarts of the world. Waiting for your next customer to simply walk through your front door is not really enough in today’s market. You need to be proactive and seek your customers out. To find out where your next customer is … [Read more...] about Where is Your Next Customer Hiding
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What is Brand Marketing vs. Branding in Marketing
Many people regularly interchange branding and marketing while speaking about products, services, and customers. To the average entrepreneur branding in marketing and brand marketing sound the same. Nothing could be further from the truth. While the two share a few areas of congruence, they differ in some fundamental ways. What is Branding in Marketing? A brand is … [Read more...] about What is Brand Marketing vs. Branding in Marketing
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The Quiet Marketing Strategy: Influencer Marketing
In a world full of traditional advertising, what really stands out to the average consumer? If it’s not the big billboards, the Internet banners, Newspaper ads, Radio spots, or those (highly annoying) ads that sometimes freak us out by zooming across our web pages – then what is it? Here's a Clue – It's People! People are turning to other people for advice. Not … [Read more...] about The Quiet Marketing Strategy: Influencer Marketing
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Keys to a Great Marketing Strategy – Asking the Right Questions
Is Your Marketing Strategy Drowning in Bad Data? Perhaps you're not asking the right questions! There is so much data out there, that in 2016 the world used one zettabyte of data; That's a total of 1 trillion gigabytes. It's getting easier and easier to collect information from your customers or even just the general marketplace, but why ask questions that aren't going to … [Read more...] about Keys to a Great Marketing Strategy – Asking the Right Questions
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Why Your Marketing Struggles to Achieve the Results You Aim For
I recently spoke on Digital Marketing to a Business Roundtable Group in New York City on how to grow your business with the power of Digital Marketing. It was a great event, with lots of exciting conversations spurring from the presentation. In fact, one thing I love about live events are these conversations. They provide instant feedback and the stories that go with this … [Read more...] about Why Your Marketing Struggles to Achieve the Results You Aim For
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50% of All Marketing Works
It's a common belief in the marketing industry, that 50% of all marketing strategies work! The challenge is, which 50% is it! What makes a successfully developed campaign or strategy from your marketing team super successful? Why can a team that constructs a successful marketing strategy once, fail to achieve the same kind of results the next go round? How can marketing … [Read more...] about 50% of All Marketing Works
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