What are you doing to build your Business Reputation? Does your marketing strategy incorporate both advertising strategies and public relations strategies? Often-times there’s been some confusion between PR (Public Relations) and Advertising. Let’s take a look at how they differ. The aim of public relations is to create the most favorable public image of your […]
public relations
Is There Such a Thing as too Many Positive Reviews?
There is little doubt that receiving positive reviews from customers are a major driving force in successful marketing. Researchers tell us that a whopping 97 percent of consumers read reviews about local businesses, with 82 percent reading reviews because they intend to make a purchase in the very near future. It follows that the more […]
The Small Guy Challenge – Marketing Hearing Aid Instruments
If you’re in the hearing aid instruments business, you are naturally concerned about the state of the industry. As you should be. There is also concern when it comes to the challenges of marketing hearing aid instruments too. As we continue moving through the second half of 2017, we take a moment to look back […]
Spreading Hearing Loss Awareness Through Marketing.
Some experts estimate that nearly 360 million people across the world suffer from some form of hearing loss. Despite this staggering figure, most people do not even know about it. Have you considered strategic marketing solutions to help you in your efforts of spreading hearing loss awareness. Add A Blog To Your Website Your business […]
What Is Guerrilla Marketing?
As the name implies, guerrilla marketing is a somewhat nonstandard approach to marketing – a sneak attack, so to speak. It’s a tactic normally employed by small businesses because it’s inexpensive but has the potential to be a big-time attention grabber. Big companies have used guerrilla marketing-like techniques as well, although marketing experts disagree about […]
