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public relations

PR vs. Advertising: Public Relations Strategies to Build Your Business Reputation

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What are you doing to build your Business Reputation? Does your marketing strategy incorporate both advertising strategies and public relations strategies? Often-times there's been some confusion between PR (Public Relations) and Advertising. Let's take a look at how they differ. The aim of public relations is to create the most favorable public image of your … [Read more...] about PR vs. Advertising: Public Relations Strategies to Build Your Business Reputation

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Is There Such a Thing as too Many Positive Reviews?

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There is little doubt that receiving positive reviews from customers are a major driving force in successful marketing. Researchers tell us that a whopping 97 percent of consumers read reviews about local businesses, with 82 percent reading reviews because they intend to make a purchase in the very near future. It follows that the more glowing reviews about our business, … [Read more...] about Is There Such a Thing as too Many Positive Reviews?

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The Small Guy Challenge – Marketing Hearing Aid Instruments

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If you're in the hearing aid instruments business, you are naturally concerned about the state of the industry. As you should be. There is also concern when it comes to the challenges of marketing hearing aid instruments too. As we continue moving through the second half of 2017, we take a moment to look back at the sales trends of 2016 and forward to projections for the … [Read more...] about The Small Guy Challenge – Marketing Hearing Aid Instruments

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Spreading Hearing Loss Awareness Through Marketing.

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Some experts estimate that nearly 360 million people across the world suffer from some form of hearing loss. Despite this staggering figure, most people do not even know about it. Have you considered strategic marketing solutions to help you in your efforts of spreading hearing loss awareness. Add A Blog To Your Website Your business probably already has a website. But a … [Read more...] about Spreading Hearing Loss Awareness Through Marketing.

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What Is Guerrilla Marketing?

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As the name implies, guerrilla marketing is a somewhat nonstandard approach to marketing - a sneak attack, so to speak. It’s a tactic normally employed by small businesses because it’s inexpensive but has the potential to be a big-time attention grabber. Big companies have used guerrilla marketing-like techniques as well, although marketing experts disagree about whether these … [Read more...] about What Is Guerrilla Marketing?

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Business Volunteering – Make the World a Better Place (and Promote Your Business)

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Volunteering is always good in its own right, but it can also be a great way to promote a business. Aside from doing good in the community or in the world, business volunteering provides many opportunities. It offers chances for networking, plays a part in developing brand identity, and makes your company more visible. It also gives you and your employees a chance to develop … [Read more...] about Business Volunteering – Make the World a Better Place (and Promote Your Business)

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Technology and What it Means for Word-of-Mouth Marketing

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Think technology has eclipsed the importance of word-of-mouth marketing? Think again. On the contrary, the highly connected world of today is the ideal forum for this kind of marketing. Technology simply puts a new twist on an old marketing strategy by giving us (and our customers) new avenues to promote our businesses. So, today’s “word-of-mouth” marketing may not … [Read more...] about Technology and What it Means for Word-of-Mouth Marketing

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Media Coverage to Increase Your Visibility – For Free

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Marketing is usually not cheap, let alone free. But did you know that there are some pretty cool (and free) ways to make your business more visible through media coverage? It’s true. Journalists and reporters from radio, T.V., and print outlets like to tell stories about interesting businesses and entrepreneurs. They get easy access to a human interest piece. You get free … [Read more...] about Media Coverage to Increase Your Visibility – For Free

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What is Brand Identity?

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Put simply, brand identity is the way you want consumers to think about your business. There are a lot of components that make up a brand’s identity. Some, such as name, logo, and slogan, are fairly superficial. Others go deeper. These things are often more important than the surface-level stuff, and might include they way you communicate with customers and the means by which … [Read more...] about What is Brand Identity?

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