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public relations

Jul 25 2018

PR vs. Advertising: Public Relations Strategies to Build Your Business Reputation

PR vs. Advertising

What are you doing to build your Business Reputation? Does your marketing strategy incorporate both advertising strategies and public relations strategies? Often-times there’s been some confusion between PR (Public Relations) and Advertising. Let’s take a look at how they differ. The aim of public relations is to create the most favorable public image of your […]

Written by George Gill Jr. · Categorized: Advertising, Branding · Tagged: advertising, Advertising strategies, brand positioning strategy, public relations

Sep 11 2017

Is There Such a Thing as too Many Positive Reviews?

There is little doubt that receiving positive reviews from customers are a major driving force in successful marketing. Researchers tell us that a whopping 97 percent of consumers read reviews about local businesses, with 82 percent reading reviews because they intend to make a purchase in the very near future. It follows that the more […]

Written by Lorie Gill · Categorized: Branding · Tagged: brand loyalty, public relations

Aug 21 2017

The Small Guy Challenge – Marketing Hearing Aid Instruments

If you’re in the hearing aid instruments business, you are naturally concerned about the state of the industry. As you should be. There is also concern when it comes to the challenges of marketing hearing aid instruments too. As we continue moving through the second half of 2017, we take a moment to look back […]

Written by George Gill · Categorized: Business Strategy, Marketing · Tagged: public relations, technology

Jul 31 2017

Spreading Hearing Loss Awareness Through Marketing.

Some experts estimate that nearly 360 million people across the world suffer from some form of hearing loss. Despite this staggering figure, most people do not even know about it. Have you considered strategic marketing solutions to help you in your efforts of spreading hearing loss awareness. Add A Blog To Your Website Your business […]

Written by George Gill · Categorized: Marketing · Tagged: business strategy, content marketing, email marketing, public relations, social media

Nov 28 2016

What Is Guerrilla Marketing?

As the name implies, guerrilla marketing is a somewhat nonstandard approach to marketing – a sneak attack, so to speak. It’s a tactic normally employed by small businesses because it’s inexpensive but has the potential to be a big-time attention grabber. Big companies have used guerrilla marketing-like techniques as well, although marketing experts disagree about […]

Written by George Gill · Categorized: Marketing · Tagged: advertising, branding, business strategy, public relations, social media

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Business Strategy

GILL Solutions Management Is an Industry Game Changer in Canada

March 9, 2022 By George Gill

GILL Solutions Management takes pride in its ability to deliver world-class digital solutions for reasonable costs. We’re an experienced team that works with businesses in identifying the most optimal ways to … Continue Reading about GILL Solutions Management Is an Industry Game Changer in Canada

Important Benefits of Facebook for Your Business

May 15, 2020 By George Gill

Whether you are a person who likes social media or not, if you're in business, there is a good chance that at some point you've considered FaceBook for your business. Understanding what the benefits are, is an … Continue Reading about Important Benefits of Facebook for Your Business

Before You Start – Is Social Media Marketing Profitable

May 14, 2020 By George Gill

We all know Social Media is popular. But before your business goes down the path of investing resources and budget into this marketing channel, you need to know what to expect. Most importantly can it be profitable … Continue Reading about Before You Start – Is Social Media Marketing Profitable

Do You Have to Pay for Search Engine Optimization

May 12, 2020 By George Gill

Every business I have ever spoken to has unanimously agreed, they would love to be on page one of Google for the keywords directly related to their business. Most believe they deserve to be at the top, and the … Continue Reading about Do You Have to Pay for Search Engine Optimization

How Important is Conversion Optimization to Your Business

May 11, 2020 By George Gill

With over 20 years in the digital marketing field, the number one approach to quickly generate the greatest impact on a business's results that I've witnessed has been accomplished through conversion rate … Continue Reading about How Important is Conversion Optimization to Your Business

Why is Siteground so expensive vs competitors

Why is Siteground so Expensive vs Competitors

May 7, 2020 By George Gill

Hosting your website is a very big deal for many reasons that we'll discuss in this article. Siteground is a hosting company (click to see Siteground's current offer) we often recommend, even though they tend to be … Continue Reading about Why is Siteground so Expensive vs Competitors

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GILL Solutions Management
7901 4th St. N STE 4155
St. Petersburg, FL 33702

GILL Solutions Management
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Peterborough, Ontario, K9H 7R4

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