There is little doubt that receiving positive reviews from customers are a major driving force in successful marketing. Researchers tell us that a whopping 97 percent of consumers read reviews about local businesses, with 82 percent reading reviews because they intend to make a purchase in the very near future. It follows that the more glowing reviews about our business, … [Read more...] about Is There Such a Thing as too Many Positive Reviews?
If you're in the hearing aid instruments business, you are naturally concerned about the state of the industry. As you should be. There is also concern when it comes to the challenges of marketing hearing aid instruments too. As we continue moving through the second half of 2017, we take a moment to look back at the sales trends of 2016 and forward to projections for the … [Read more...] about The Small Guy Challenge – Marketing Hearing Aid Instruments
Some experts estimate that nearly 360 million people across the world suffer from some form of hearing loss. Despite this staggering figure, most people do not even know about it. Have you considered strategic marketing solutions to help you in your efforts of spreading hearing loss awareness. Add A Blog To Your Website Your business probably already has a website. But a … [Read more...] about Spreading Hearing Loss Awareness Through Marketing.
As the name implies, guerrilla marketing is a somewhat nonstandard approach to marketing - a sneak attack, so to speak. It’s a tactic normally employed by small businesses because it’s inexpensive but has the potential to be a big-time attention grabber. Big companies have used guerrilla marketing-like techniques as well, although marketing experts disagree about whether these … [Read more...] about What Is Guerrilla Marketing?
Volunteering is always good in its own right, but it can also be a great way to promote a business. Aside from doing good in the community or in the world, business volunteering provides many opportunities. It offers chances for networking, plays a part in developing brand identity, and makes your company more visible. It also gives you and your employees a chance to develop … [Read more...] about Business Volunteering – Make the World a Better Place (and Promote Your Business)