In the marketing world, we deal with a lot of acronyms. Sometimes there are so many letters flying about that it becomes difficult to assign meaning to them. If you struggle with this, you’re not alone. CAC (Customer Acquisition Cost) and CLV (Customer Lifetime Value) are two especially challenging ones that many businesspeople have a […]
business strategy
Customer Feedback – Asking the Right Questions
As an entrepreneur with a passion for your business and your industry, you know that your customers are the reason you do what you do. But how do you know if you’re taking the right steps to keep them happy? The answer, of course, is customer feedback. The only way to truly understand your customers […]
Are You Ready to Cover a Controversial Topic?
Nothing attracts attention like a good controversy. Whether it’s political, social, or academic, we just can’t seem to look away from those heated debates. So naturally, you might think about using controversy as a way to attract people to your blog. A controversial topic can definitely generate some traffic, but is it the way to […]
An 8-step Content Strategy that Works
Over the past decade or so, content marketing has risen to become one of the most important and influential forms of business promotion. And why is content marketing so huge? There are many reasons, but perhaps the most significant is that quality content delivers value to the customer. That’s in contrast to advertising, which is pretty […]
Get The Most Out of Your Employees By Taking the Focus off Sales
Entrepreneurs have a natural tendency to focus on the numbers. After all, sales are the lifeblood of a business, at least in the short term. In the long term, other factors may be as important, if not more important, than sales. These include branding, customer engagement, and customer loyalty. But to keep going for the […]
