I recently spoke on Digital Marketing to a Business Roundtable Group in New York City on how to grow your business with the power of Digital Marketing. It was a great event, with lots of exciting conversations spurring from the presentation. In fact, one thing I love about live events are these conversations. They provide instant feedback and the stories that go with this … [Read more...] about Why Your Marketing Struggles to Achieve the Results You Aim For
It's a common belief in the marketing industry, that 50% of all marketing strategies work! The challenge is, which 50% is it! What makes a successfully developed campaign or strategy from your marketing team super successful? Why can a team that constructs a successful marketing strategy once, fail to achieve the same kind of results the next go round? How can marketing … [Read more...] about 50% of All Marketing Works
If you’re in business—then digital marketing most probably occupies your mind most of the time. After all, marketing will play a major role in how effective your business grows or shrinks. And the more tested and efficient your methods are—the more profitable (and successful) things are bound to be. In this post we are going to discuss the 2 main marketing methods that … [Read more...] about Digital Marketing vs Traditional Marketing: Which Should You Use for Business?
Listing your local business in at least a few of the many online directories is an absolutely essential step in your marketing plan. Why? Because these directories are the way consumers find businesses to match the needs of the moment. You should definitely, unquestionably make sure you’re listed in the major search engine directories. If you were only going to list in … [Read more...] about Make Sure Your Business Is Listed In These Online Directories
Internet startups are everywhere, but that doesn’t mean that brick and mortar businesses are going out of style. On the contrary, they are still thriving. However, recent data shows that digital interaction has a direct influence on 36 cents of every dollar spent in a brick and mortar store. If you have a business model that works better within four walls – or if you … [Read more...] about 7 Ways to Develop an Online Presence for a Brick and Mortar Business