Are you remarketing to your website visitors? If you know that a potential buyer makes several visits to your website before they make a purchase, then you also know that your marketing efforts shouldn't stop after their first visit either. So how do you go about remarketing to your website visitors? By using Google Analytics of course. Google Analytics is Google's free … [Read more...] about Creating Remarketing Lists in Google Analytics
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Generating Leads on Twitter for Your Business
Twitter can be a powerful tool if used correctly. Are you trying to generate leads on Twitter by tweeting about your products and services? Every year, an estimated 200 billion tweets are sent out (it may be more now). In 2017, Twitter has revealed that it has 328 million monthly active users. WOW. As a marketer or business owner, you have no reason to overlook this … [Read more...] about Generating Leads on Twitter for Your Business
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8 Steps to Defining your Brand Identity
Businesses of all sizes and types are constantly engaged in branding efforts. Even individuals develop their own brand identity. For instance, freelance graphic designers, writers, and web design specialists work to cultivate a brand that sends the right message to potential clients. While you can’t control everything about how consumers see you (brand image), a … [Read more...] about 8 Steps to Defining your Brand Identity
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The Laws of Marketing Success – and How We Can Use it for Our Own Campaigns
Every entrepreneur longs to succeed in their own marketing campaigns. That is a fact. After all, an excellent marketing strategy will most likely lead to greater profits and a bunch of other benefits. There is one big question, however: if every business uses marketing strategies (of course they do!) then why isn’t everyone reaping the level of success that they want? The … [Read more...] about The Laws of Marketing Success – and How We Can Use it for Our Own Campaigns
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