Do you find yourself concerned with writing the best and the most effective posts for social media? Since social media is such an integral part of business promotions and branding, companies are spending more time cultivating their social media strategy. If it’s not done correctly, it may be more harmful to your business than good. […]
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Creating Remarketing Lists in Google Analytics
Are you remarketing to your website visitors? If you know that a potential buyer makes several visits to your website before they make a purchase, then you also know that your marketing efforts shouldn’t stop after their first visit either. So how do you go about remarketing to your website visitors? By using Google Analytics […]
Generating Leads on Twitter for Your Business
Twitter can be a powerful tool if used correctly. Are you trying to generate leads on Twitter by tweeting about your products and services? Every year, an estimated 200 billion tweets are sent out (it may be more now). In 2017, Twitter has revealed that it has 328 million monthly active users. WOW. As a […]
8 Steps to Defining your Brand Identity
Businesses of all sizes and types are constantly engaged in branding efforts. Even individuals develop their own brand identity. For instance, freelance graphic designers, writers, and web design specialists work to cultivate a brand that sends the right message to potential clients. While you can’t control everything about how consumers see you (brand image), a […]
The Laws of Marketing Success – and How We Can Use it for Our Own Campaigns
Every entrepreneur longs to succeed in their own marketing campaigns. That is a fact. After all, an excellent marketing strategy will most likely lead to greater profits and a bunch of other benefits. There is one big question, however: if every business uses marketing strategies (of course they do!) then why isn’t everyone reaping the […]