Every entrepreneur longs to succeed in their own marketing campaigns. That is a fact. After all, an excellent marketing strategy will most likely lead to greater profits and a bunch of other benefits.
There is one big question however: if every business uses marketing strategies (of course they do!) then why isn’t everyone reaping the level of success that they want?
The answer is this: they have failed to follow the so-called “laws of effective marketing.”
These rules have been designed to help minimize risks and maximize benefits (which means: it will do your business a lot of good). Accordingly, it would be beneficial if we took them into account and used them for our campaigns.
Interested? If so, then let’s discuss:
Rule #1: Set Realistic Goals
Your business goals will ultimately be the one that will dictate the road, pace and strategies that you will have to take for your marketing campaigns. Being so, you need to establish clear and specific goals, in order to know the specific methods and procedures to reach them accordingly.
One piece of advice: don’t set unrealistic goals, as it might not only overwhelm you – but also end up not getting nearly the results it could have. Try to keep things simple, realistic and reachable within a specific time frame. Accordingly, this can help you determine if something is working out (or not) – and make the necessary adjustments if and when necessary.
Rule #2: Market Research
Effective market research is about knowing who your target audience really is.
Get as much details as you can about your market. Learn about their likes and dislikes and how old the majority of them are. Find out if they use social media and other platforms. Are they supporting the products that your competitors are offering?
Take note: by getting enough information about your audience, you will be able to focus your marketing efforts on that specific group of people who will most likely support your business or company, as the case may be. Consequently, this will help increase your success rate – and of course, will result to greater profitability as well.
Rule #3: Market for Your Business and Not Just Your Image
At times, people have this notion that marketing is about looking successful. Well, this is both true and false.
Yes, it is important to show people that you are reputable, dedicated and successful – but ultimately, if you are in business (most especially if you’re just starting out), the goal is to increase awareness about your company and what it has to offer – and not just your image.
In other words, the focus should be spreading word about what you can offer and not necessarily just you. Of course, you can always put some minimal tidbits about you and your achievements – but it shouldn’t be the main message. Again, remember the purpose: it’s to market for your business, and not just your image.
Rule #4: Make Your Marketing Message Clear and Convincing
In order to make this rule work, you will need to correlate it with rule #2.
Effective marketing is not just about the number of people you are able to reach out to. It’s actually about the number of “right people” you are able to communicate with and convince to support your business.
Now, this doesn’t mean that you should just limit your strategies to a limited number of people. However, it would be best to perform a bit of market analysis and research to ensure that your marketing message is (and will) be understood clearly.
Forget the fluff and the unnecessary messages that might diminish your goals. For example: if you are looking to establish your business and brand via social media marketing, then use interesting content that will directly reach your intended audience – both on an emotional and professional level (the same rule goes if you want to use TV and radio ads for marketing).
These are just some of the laws of marketing success that you might want to consider for your own campaigns. In the end, what’s important is that you are able to achieve your business goals in an effective, profitable and quick manner – and reap the benefits of your success accordingly.
What do you think? Are you following these rules for your campaigns? Do you have rules that you follow in your marketing campaigns? Let me know what they are in the comments below.