Twitter can be a powerful tool if used correctly. Are you trying to generate leads on Twitter by tweeting about your products and services?
Every year, an estimated 200 billion tweets are sent out (it may be more now). In 2017, Twitter has revealed that it has 328 million monthly active users. WOW.
As a marketer or business owner, you have no reason to overlook this buzzing communication hub. It never sleeps and continues to gain new users monthly.
Twitter, a social network available worldwide can also be seen as a close-knit society. It’s a tool used to broadcast snippets of information to the world. If your messaging is useful and interesting to others, you’re on your way to generating leads.
Consistent Twitter users can easily spot a lead gen tweet because they understand how regular users tweet, and how people not familiar with the site tweet. This means that your lead generation tactics should be appealing enough, that your target users don’t overlook them, and take the required actions expected.
Below, we’ll share how Twitter can be used to generate leads for your business.
Understand Your Target Audience
- Who is your target audience?
- Why are your target users on Twitter?
- Who do they engage?
- What type of content do they consume and share?
Before you start a marketing strategy, you need to know everything about your target market and the best ways to engage them. It’s impossible to effectively market to everyone. Not to mention, everyone isn’t interested in what you have to offer or say.
So start by focusing on the group that can establish potential interest in your brand i.e. people with the problems you can solve. As a business, Twitter polls are a great way to initiate an interaction with your audience.
Engage Your Followers and Sound as “Human” as Possible
As stated earlier, Twitter is a community that recognizes its own. If you come in with a voice they do not recognize, your message will not be paid much attention. Instead, focus your attention on engaging with your target audience, sharing great content and entertaining your followers as you go.
If you put out interesting, engaging content, your followers will share them, exposing you to a newer audience. It is a lot easier to grow conversion using your twitter account if it’s engaging, entertaining and useful. Social media can be the perfect tool for generating leads.
Use a Social Media Managment Tool
Schedule your posts using a social media management tool. HootSuite is one of the most recommended social media scheduling apps. It works with all the main social media platforms.
It can be used to schedule tweets and monitor your Twitter page metrics. You can save tweet drafts and schedule them to be uploaded at different times of the day, or week. If you have a team in charge of social media management, HootSuite also allows you to delegate tasks to each member, indicating what they are in charge of.
Allocate Time Daily for Twitter
Even with the benefits of scheduled tweets, you still need to engage your followers, and this cannot be done on schedule. Dedicating 30 minutes daily to Twitter is more than enough time for the needed engagement to start.
All you need to do is reply to questions and comments, and also share content with other users. Replying to comments shows that there’s a person behind the screen, not just a bot spitting out posts on a schedule. It is also an effective way of communicating with your customers and representing your brand. Showing that you care about their experiences with your products, and making improvements.
Use Twitter Advanced Search Query
The advanced search query helps to filter the results in your search, to keep your search results in the right context. Because you have limited time to spend on social media, advanced search helps to sort your feed results by giving prominence to results with your specified keywords.
To enable this, you will need to:
- Go to your Search Menu and click on Search Filters
- Click on Advanced Search and insert all the relevant keywords and hashtags in your industry
- Click Save
Maximize Your Pinned Tweet’s Potential
Twitter allows each account to ‘pin’ a tweet to the top of their profile. Making it the first tweet a user sees once they click on your profile.
Your pinned tweet should contain the most relevant information you want a visitor to see, even if they do not get to see anything else. If you have an upcoming launch, event, giveaway, or anything else a current or potential customer might be interested in, it should be included in your pinned tweet.
Remember that Twitter has a character limit of 280 (up from 140), so you will have to get creative by using shorter sentences and images.
Don’t Overload the #Hashtags
Hashtags are great for improving the visibility of your tweets, but it is important to keep it minimal. You should use at most, two hashtags.
Here’s why: Twitter is about conversations, and a hashtag pulls away from that. They stand out in the tweet and make it appear like a tweet created just for views.
Remember, you want to keep your tweets conversational as opposed to sounding like a bot so hashtags should only be used when necessary.
Combine Organic Reach with Twitter Ad Campaigns
Twitter Ad campaigns provide several options for audience targeting using tweets and your Twitter profile. When you create an advert for a campaign, there are tools available to ensure better targeting for your preferred specific audience, using the information they have provided to Twitter and their engagement patterns.
Ads are run using your set budget, so they are a very cost-effective addition to your marketing efforts.
In Conclusion
It is important that you have a strategy mapped out. Just like all other marketing efforts, social media requires proper planning and tailored content. And Twitter is no exception. When you implement properly, users will show interest, engage and share with other users, generating leads for you even beyond your own efforts.
If you’re using the guidelines above, you’re already on your way to building a solid following of people interested in your content and so, it is important that you stay consistent and give the needed time for your expected results and ROI.
Let’s chat… Do you use Twitter to source new leads for your business?
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