If you haven't noticed, social media is pretty much everywhere these days. Despite what some might think, it's not shrinking – in fact, it's growing. And not just on a personal level, but for businesses too. Social media marketing has become a large component of a company's overall marketing strategy. Did you know that approximately 43% of online customers are directed to … [Read more...] about Social Media Marketing: Dos & Don’ts for Business
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Hоw tо Optimize Infоgrарhісѕ fоr SEO
In this evolving dіgіtаl wоrld, уоu hаvе to асtuаllу be creative to wіn іn thе mаrkеtіng arena. Infоgrарhіс mаrkеtіng is a trеmеndоuѕ way to dо соntеnt mаrkеtіng, in a wоrld where реорlе аrе іnсrеаѕіnglу ѕhаrіng and being influenced by wеb content. SEO, or ѕеаrсh еngіnе орtіmіzаtіоn, hаѕ changed оvеr thе уеаrѕ and to optimize infographics for SEO is actually a thing. But you … [Read more...] about Hоw tо Optimize Infоgrарhісѕ fоr SEO
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5 Reasons Infographics Should be Part of Your SEO Strategy
Are you utilizing the power of Infographics for SEO? In today's digital world, SEO (Search Engine Optimization) іѕ аn important раrt оf dоіng business оnlіnе. Having a ѕіtе thаt іѕ optimized fоr ѕеаrсh еngіnеѕ іѕ a vіtаllу іmроrtаnt асt tо gеtting people tо fіnd уоu оnlіnе. And there аrе mаnу kеу elements tо hаvіng gооd SEO. Suсh as keywords, lіnkѕ, quality соntеnt, vіdео, … [Read more...] about 5 Reasons Infographics Should be Part of Your SEO Strategy
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Generating Leads on Twitter for Your Business
Twitter can be a powerful tool if used correctly. Are you trying to generate leads on Twitter by tweeting about your products and services? Every year, an estimated 200 billion tweets are sent out (it may be more now). In 2017, Twitter has revealed that it has 328 million monthly active users. WOW. As a marketer or business owner, you have no reason to overlook this … [Read more...] about Generating Leads on Twitter for Your Business
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Here’s why Consumers are fiercely Loyal to Fortune 500 Companies
Have you ever wondered why big companies have such loyal customers? For example, many people choose to ignore small coffee shops around them to buy coffee from Starbucks. Some even go off their work/school routes every morning just to get a cup of coffee from Starbucks, even when presented with other options. This is not necessarily because Starbucks coffee is the best, … [Read more...] about Here’s why Consumers are fiercely Loyal to Fortune 500 Companies
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Where is Your Next Customer Hiding
Finding qualified buyers is a very real challenge for businesses, especially for small businesses that don’t get the same name recognition as the Walmarts of the world. Waiting for your next customer to simply walk through your front door is not really enough in today’s market. You need to be proactive and seek your customers out. To find out where your next customer is … [Read more...] about Where is Your Next Customer Hiding
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The Quiet Marketing Strategy: Influencer Marketing
In a world full of traditional advertising, what really stands out to the average consumer? If it’s not the big billboards, the Internet banners, Newspaper ads, Radio spots, or those (highly annoying) ads that sometimes freak us out by zooming across our web pages – then what is it? Here's a Clue – It's People! People are turning to other people for advice. Not … [Read more...] about The Quiet Marketing Strategy: Influencer Marketing
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5 B2B Marketing Strategies that Work
Finding the ideal b2b marketing strategies can be a challenge. Even in todays business to business market, it can sometimes seem confusing to not only new, but well seasoned business owners too. The reason it can be so complicated is there is not an exact science when it comes to b2b marketing. What works for one business does not always transfer well to other … [Read more...] about 5 B2B Marketing Strategies that Work
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Brand Loyalty: What Influences Consumer Loyalty to Specific Brands?
Brand loyalty isn't something that develops overnight. Some consumers are just looking for a specific product or service without any real preference for the brand. This isn't to say that some consumers won't actually gravitate towards one brand or another. Millennials between the ages of 18-34, are said to be the most brand loyal generation yet. That's according to many … [Read more...] about Brand Loyalty: What Influences Consumer Loyalty to Specific Brands?
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What You Don’t Know About Facebook Could Hurt You – And Your Marketing Campaign
If done well, social media marketing can be a great way to reach a broad consumer base. And of course, when it comes to social media, Facebook is still king. So Facebook marketing is definitely worth a look (a long one). But here's something you should keep in mind when considering whether (and how) to market on Facebook. The reasons people use this social media platform … [Read more...] about What You Don’t Know About Facebook Could Hurt You – And Your Marketing Campaign
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