Having all the necessary data is key to decision making – wouldn’t you agree? So if you’re not linking your Google Analytics and AdWords accounts for analytics data sharing, you’re likely missing out on some really important information. Every marketer wants to improve their understanding of their audiences. Digging in, and grasping this one task, will strengthen […]
data analysis
Creating Remarketing Lists in Google Analytics
Are you remarketing to your website visitors? If you know that a potential buyer makes several visits to your website before they make a purchase, then you also know that your marketing efforts shouldn’t stop after their first visit either. So how do you go about remarketing to your website visitors? By using Google Analytics […]
A Beginner’s Guide to Conversion Rate Optimization
Conversion Rate Optimization is the process of improving your marketing and website results through data analysis and testing. Also known as CRO for short. It’s essentially a process geared towards increasing the percentage of required actions taken on your website by visitors. CRO may seem complex, but it doesn’t have to be. However, if you […]
What is Google Analytics?
Google Analytics is the most recommended web analytics software available, used by website owners and businesses worldwide. It’s a powerful tool used to track and analyze website traffic patterns. And it’s an excellent resource for gathering information from each visit/visitor for Search Engine Optimization and marketing purposes. Google Analytics software is owned by Google and […]
Top Ten Companies that use Google Analytics
Google Analytics offers an unbelievable amount of information to website owners about the types of traffic on their site, what’s working in your marketing, the user experience and how this translates into sales or leads. Given that it is free to use, the service is a hit among small blogs and national brands alike. In […]
