If you want your business to be found, both locally and online, you need to be listed somewhere, a place where people can search for you – right? Let me ask you this – Does your Business have a Google My Business listing? If you haven't taken the time to claim and verify your business' Google My Business (GMB) listing – you're missing out on being found! A Google My … [Read more...] about Optimize Your Google My Business Listing for Local Business Search
If you haven't noticed, social media is pretty much everywhere these days. Despite what some might think, it's not shrinking – in fact, it's growing. And not just on a personal level, but for businesses too. Social media marketing has become a large component of a company's overall marketing strategy. Did you know that approximately 43% of online customers are directed to … [Read more...] about Social Media Marketing: Dos & Don’ts for Business
Are you using Facebook Pages as a marketing tool for your business? Have you found the overall benefits of Facebook Pages to be worth your efforts of using the tool? In marketing today, it is essential that every company has a digital spider-web. For every platform where your target users reside, you should be spinning new, interconnected webs. One of those platforms is … [Read more...] about Facebook Pages – Are The Benefits Worth The Efforts?
So you have a website and you're marketing online. You've entered the world of digital marketing to gain exposure and generate awareness for your products and services. But are you doing it correctly – Keyword Optimization that is? Let me backtrack just a second and ask you this – Have you identified your Keywords and do you have an SEO strategy? In today’s world of online … [Read more...] about Keyword Optimization for SEO – Are You Doing It Correctly?
Does your company practice seasonal branding? As a marketer are you taking advantage of specific holidays, to promote your products and services online? Adjuѕtіng уоur mаrkеtіng campaigns bаѕеd on upcoming ѕеаѕоnѕ аnd hоlіdауѕ has its benefits. Giving you the opportunity to buіld a rеѕроnѕіvе аnd personal strategy thаt саріtаlіѕеѕ оn dіffеrеnt trеndѕ. Cаmраіgnѕ bаѕеd … [Read more...] about Why Seasonal Marketing Campaigns Benefit Branding
With over a billion websites on the Internet today, how do we know which ones are both relevant and credible? Thanks to MOZ, and other competitive research tools like SEMrush there’s a way to understand a website's domain authority. Domain Authority is a term and search engine ranking standard developed by MOZ using an algorithm that is constantly being perfected. It is … [Read more...] about The Importance of Domain Authority
>> To get the free training, go here now! Training is a big deal for us here at GILL Solutions. Both what we create, and what we consume. Each year we invest heavily in training for our team members to keep on the cutting edge of strategies, trends, and tools. Every once in a while, a training comes along that not only impresses us but has us coming back and … [Read more...] about 2018 Product Launch Formula
Link building practices might be dead or at a minimum. Sometimes seen as too much manual work. But the reality is that most have not adapted to the ever-changing rules and the higher demand for skills, specific tools, and persistence required to reap the bigger rewards from link building. We have talked a lot about link building in past posts, and seen that a good mix of … [Read more...] about 5 Link Building Tips for SEO in 2018
After reviewing last years results, do you find yourself at a crossroads with your Adwords campaigns? Wondering if you should increase your Google AdWords budget to improve your overall conversion results? Hopefully, as marketers, we all use a conversion tracking system like Google Analytics. Or a similar one that is based on AdWords to improve and optimize our ads … [Read more...] about Increasing a Google AdWords Budget To Improve Conversions
Who would have guessed the effects of social media on our personal and professional lives? In 1997, Andrew Weinreich opened a platform that would change life as it was known then. It was called Six Degrees and was the first recognized social media platform. When considered, the effect of social media on our lives cannot be quantified. It is one of those things that will … [Read more...] about Social Media and its Effect on Organic Traffic