What do you know about Pay-per-click advertising and optimizing PPC campaigns? Did you know that Pay-per-click campaigns are one of the most popular ways to direct more traffic to your website? Better yet – a PPC Campaign (when done right) can actually direct more quality traffic to your website. This is done using strategically crafted advertisements which are then … [Read more...] about The Most Effective Way of Optimizing PPC Campaigns
Business Strategy
Infographics in Digital Marketing – 5 Reasons to Use Them
Have Infographics found a way into your digital marketing? Infographics are commonly used by digital marketers to drive traffic to their websites. Those who have used infographics for their online promotion understand the benefits of using a combination of visuals and text. The results are often fast, and of course visible. Infographics tend to make the complex seem … [Read more...] about Infographics in Digital Marketing – 5 Reasons to Use Them
Infographics: A Marketing Strategy for Businesses
Does your content marketing strategy include infographics? Related: 5 Reasons Infographics Should be Part of Your SEO Strategy Infographics are certainly more eye-catching than printed words mainly because they are a well-designed amalgamation of images, colors, and content, which obviously draw our attention. This is one of the main reasons, why content marketers use … [Read more...] about Infographics: A Marketing Strategy for Businesses
Online Advertising for Your Business Growth
With the development of newer technology, our method of using the internet has changed, especially for online marketers. Internet marketers are finding newer ways to reach out to their target audiences. Online advertising is quite a lucrative option, predominantly used by large as well as medium & small businesses, to bring a boost to their business, improve their ranking … [Read more...] about Online Advertising for Your Business Growth
Optimize Your Google My Business Listing for Local Business Search
If you want your business to be found, both locally and online, you need to be listed somewhere, a place where people can search for you – right? Let me ask you this – Does your Business have a Google My Business listing? If you haven't taken the time to claim and verify your business' Google My Business (GMB) listing – you're missing out on being found! A Google My … [Read more...] about Optimize Your Google My Business Listing for Local Business Search
Social Media Marketing: Dos & Don’ts for Business
If you haven't noticed, social media is pretty much everywhere these days. Despite what some might think, it's not shrinking – in fact, it's growing. And not just on a personal level, but for businesses too. Social media marketing has become a large component of a company's overall marketing strategy. Did you know that approximately 43% of online customers are directed to … [Read more...] about Social Media Marketing: Dos & Don’ts for Business
Facebook Pages – Are The Benefits Worth The Efforts?
Are you using Facebook Pages as a marketing tool for your business? Have you found the overall benefits of Facebook Pages to be worth your efforts of using the tool? In marketing today, it is essential that every company has a digital spider-web. For every platform where your target users reside, you should be spinning new, interconnected webs. One of those platforms is … [Read more...] about Facebook Pages – Are The Benefits Worth The Efforts?
Keyword Optimization for SEO – Are You Doing It Correctly?
So you have a website and you're marketing online. You've entered the world of digital marketing to gain exposure and generate awareness for your products and services. But are you doing it correctly – Keyword Optimization that is? Let me backtrack just a second and ask you this – Have you identified your Keywords and do you have an SEO strategy? In today’s world of online … [Read more...] about Keyword Optimization for SEO – Are You Doing It Correctly?
Why Seasonal Marketing Campaigns Benefit Branding
Does your company practice seasonal branding? As a marketer are you taking advantage of specific holidays, to promote your products and services online? Adjuѕtіng уоur mаrkеtіng campaigns bаѕеd on upcoming ѕеаѕоnѕ аnd hоlіdауѕ has its benefits. Giving you the opportunity to buіld a rеѕроnѕіvе аnd personal strategy thаt саріtаlіѕеѕ оn dіffеrеnt trеndѕ. Cаmраіgnѕ bаѕеd … [Read more...] about Why Seasonal Marketing Campaigns Benefit Branding
The Importance of Domain Authority
With over a billion websites on the Internet today, how do we know which ones are both relevant and credible? Thanks to MOZ, and other competitive research tools like SEMrush there’s a way to understand a website's domain authority. Domain Authority is a term and search engine ranking standard developed by MOZ using an algorithm that is constantly being perfected. It is … [Read more...] about The Importance of Domain Authority