What is remarketing and why is it a good strategy? Remarketing allows you to reconnect with users who visited your site previously for varying reasons. It gives you the option of showing potential buyers over and over again, (even after they have left your website), the products, and services they have shown interest in. This is done by collecting website data and … [Read more...] about The Benefits of using Google Analytics for Remarketing
Business Strategy
Buyer Research: Methods for Creating Effective Marketing Strategies
Who are my customers? To develop targeted marketing strategies that work, every business organization should have a very clear answer to the question above. Who are my customers? Generic marketing strategies can only do so much for a brand; you need to know who you are selling to and why. Understanding your buyer is one of the necessary factors when planning and … [Read more...] about Buyer Research: Methods for Creating Effective Marketing Strategies
How to Target Potential Customers using Content Marketing Strategies
Content marketing is one of the easiest ways to gain the trust of consumers as an authority in your industry. We operate in a buyer-driven market where buyers reach out to sellers, fully informed on what they want, specifications they require and their reasons for those requirements. According to this study, consumers spend an average of 79 days conducting online … [Read more...] about How to Target Potential Customers using Content Marketing Strategies
A Guide to Developing Marketing Strategies for a Successful Product Launch
Do you have an amazing product you know people would love, but don't know how to get it in front of your potential buyers? With the growth of the new media, marketing strategies and methods have become easier for business owners to implement, regardless of their brand size or budget. As a brand owner or representative, you don't have to struggle for press attention or … [Read more...] about A Guide to Developing Marketing Strategies for a Successful Product Launch
Building Customer Loyalty Using Relationship Marketing Strategies
What makes a customer stay with your brand for years, knowing there are potentially better products with more affordable rates available? In an economy that allows worldwide competition, gaining a customer’s loyalty can be challenging. It's often achieved using a holistic relationship marketing strategy. Having great products and services are important. But you will … [Read more...] about Building Customer Loyalty Using Relationship Marketing Strategies