Who are my customers? To develop targeted marketing strategies that work, every business organization should have a very clear answer to the question above. Who are my customers? Generic marketing strategies can only do so much for a brand; you need to know who you are selling to and why. Understanding your buyer is one of the necessary factors when planning and … [Read more...] about Buyer Research: Methods for Creating Effective Marketing Strategies
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A Guide to Developing Marketing Strategies for a Successful Product Launch
Do you have an amazing product you know people would love, but don't know how to get it in front of your potential buyers? With the growth of the new media, marketing strategies and methods have become easier for business owners to implement, regardless of their brand size or budget. As a brand owner or representative, you don't have to struggle for press attention or … [Read more...] about A Guide to Developing Marketing Strategies for a Successful Product Launch
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Building Customer Loyalty Using Relationship Marketing Strategies
What makes a customer stay with your brand for years, knowing there are potentially better products with more affordable rates available? In an economy that allows worldwide competition, gaining a customer’s loyalty can be challenging. It's often achieved using a holistic relationship marketing strategy. Having great products and services are important. But you will … [Read more...] about Building Customer Loyalty Using Relationship Marketing Strategies
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5 Google Pay Per Click Mistakes That Will Cost You Money
Pay Per Click (PPC) Campaigns are an effective Digital Marketing tool that businesses can employ. Google pay per click – a paid adverting method, is among the fastest tactics to direct more traffic to websites, increase visitor engagement, and amplify conversions. With the help of useful marketing tools like Google AdWords, Bing Ad Management and more, PPC enables marketers to … [Read more...] about 5 Google Pay Per Click Mistakes That Will Cost You Money
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5 of the Best Marketing Strategies for Small Business
One of the biggest things that small businesses have to deal with is the reality of limited resources. It's one of the main reasons why small business owners have to be even more resourceful. Entrepreneurs of today, have to be able to think outside the box. They need to be more creative and look for marketing strategies that are low cost, low risk and can yield a high return … [Read more...] about 5 of the Best Marketing Strategies for Small Business
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