Implementing an efficient social media marketing strategy can go a long way in establishing how your business communicates with your target audience. You may have noticed, that social media has undergone some massive changes which have prompted several platforms to change their algorithms. And with that, you'll notice that businesses are making the most of the situation … [Read more...] about Successful Social Media Marketing Strategies
social media strategy
If you haven't noticed, social media is pretty much everywhere these days. Despite what some might think, it's not shrinking – in fact, it's growing. And not just on a personal level, but for businesses too. Social media marketing has become a large component of a company's overall marketing strategy. Did you know that approximately 43% of online customers are directed to … [Read more...] about Social Media Marketing: Dos & Don’ts for Business
Are you using Facebook Pages as a marketing tool for your business? Have you found the overall benefits of Facebook Pages to be worth your efforts of using the tool? In marketing today, it is essential that every company has a digital spider-web. For every platform where your target users reside, you should be spinning new, interconnected webs. One of those platforms is … [Read more...] about Facebook Pages – Are The Benefits Worth The Efforts?
Twitter can be a powerful tool if used correctly. Are you trying to generate leads on Twitter by tweeting about your products and services? Every year, an estimated 200 billion tweets are sent out (it may be more now). In 2017, Twitter has revealed that it has 328 million monthly active users. WOW. As a marketer or business owner, you have no reason to overlook this … [Read more...] about Generating Leads on Twitter for Your Business
It can be difficult knowing how to approach your audience sometimes. On the one hand, it's important that your content always be fresh and relevant. On the other hand, you want to show that you recognize viral trends that appeal to your audience. The fact is that, while original, branded content is an important element of any successful content marketing strategy, you can … [Read more...] about Content Curation: Here’s What You Need to Know
Smart businesspeople know that a good social media strategy is an important part of marketing, building brand identity, and staying in touch with customers. But busy businessmen and women may worry that there just aren’t enough hours in the day to develop a solid social media presence. Do you need to devote hours each day to social media networking? Or just a few minutes … [Read more...] about How Much Time Is Needed to Maximize My Social Media Efforts?
... And What Your Brand Can Learn From These Companies 2012 was a huge year for social media for quite a few reasons, none the least of which was that 2012 was the biggest year on record in terms of social media’s massive and ever-growing population. But more specifically, it was a year of a lot of epic wins and a lot of colossal failures in the advertising department. In … [Read more...] about The Biggest Wins and Fails in Social Media in 2012
Like a lot of people, I was a Facebook addict. Like a lot of strategic internet marketing guys, I thought that as is, it could do all kinds of amazing, fancy things. Now that I've been on Facebook for a while though I've gotten a bit more jaded - when I go to Facebook at all, that is. Why is the romance over, Facebook? What could you do to bring me back? Here are five reasons … [Read more...] about 5 Reasons I Don’t Hang Out at Facebook Much – and 5 Ways to Fix That