Have you ever wondered why big companies have such loyal customers? For example, many people choose to ignore small coffee shops around them to buy coffee from Starbucks. Some even go off their work/school routes every morning just to get a cup of coffee from Starbucks, even when presented with other options. This is not necessarily because Starbucks coffee is the best, … [Read more...] about Here’s why Consumers are fiercely Loyal to Fortune 500 Companies
We’re living in a world of amazing possibilities. The internet, email, social media, mobile devices – all of these technologies allow us to connect with one another in ways that weren’t possible twenty years ago. However, this connectedness of the modern world has some big-time implications for businesses. Traditional advertising was a one-way exchange. The marketer sent … [Read more...] about What Is Engagement Marketing?