Source: Pixabay Over the years, social media has grown into one of the most powerful and affordable online marketing tools, one that you can leverage to expand your brand’s reach, engage with a global audience, and drive traffic and sales on your website. But you need to know what you’re doing. Like any lucrative marketing method, social media can only bear the right … [Read more...] about 5 Social Media KPIs You Shouldn’t Ignore
Source: PIxabay Good customer experience is one of the crucial assets a business can use to reliably grow and expand. So, it’s only natural for businesses to do everything that’s within their power to make sure their customers are satisfied with the ways in which they interact with the business. While there are a lot of areas that comprise customer experience, a method … [Read more...] about 4 Ways Social Media Feedback Can Help Improve Customer Experience
Implementing an efficient social media marketing strategy can go a long way in establishing how your business communicates with your target audience. You may have noticed, that social media has undergone some massive changes which have prompted several platforms to change their algorithms. And with that, you'll notice that businesses are making the most of the situation … [Read more...] about Successful Social Media Marketing Strategies
If you haven't noticed, social media is pretty much everywhere these days. Despite what some might think, it's not shrinking – in fact, it's growing. And not just on a personal level, but for businesses too. Social media marketing has become a large component of a company's overall marketing strategy. Did you know that approximately 43% of online customers are directed to … [Read more...] about Social Media Marketing: Dos & Don’ts for Business
Have you ever wondered why big companies have such loyal customers? For example, many people choose to ignore small coffee shops around them to buy coffee from Starbucks. Some even go off their work/school routes every morning just to get a cup of coffee from Starbucks, even when presented with other options. This is not necessarily because Starbucks coffee is the best, … [Read more...] about Here’s why Consumers are fiercely Loyal to Fortune 500 Companies
We’re living in a world of amazing possibilities. The internet, email, social media, mobile devices – all of these technologies allow us to connect with one another in ways that weren’t possible twenty years ago. However, this connectedness of the modern world has some big-time implications for businesses. Traditional advertising was a one-way exchange. The marketer sent … [Read more...] about What Is Engagement Marketing?
Like a lot of people, I was a Facebook addict. Like a lot of strategic internet marketing guys, I thought that as is, it could do all kinds of amazing, fancy things. Now that I've been on Facebook for a while though I've gotten a bit more jaded - when I go to Facebook at all, that is. Why is the romance over, Facebook? What could you do to bring me back? Here are five reasons … [Read more...] about 5 Reasons I Don’t Hang Out at Facebook Much – and 5 Ways to Fix That