Whether you’re launching a new brand or reintroducing a product to the market. You need to apply a brand positioning strategy that will appeal to your current and potential buyers. Your strategy will assist in turning them into repeat buyers. Brand positioning is aimed at creating a lasting effect in the minds of your customers. […]
brand mission
A Signature Story Builds Authentic Customer Relationships
Imagine you’re in the market for a new vacuum cleaner. Vacuum cleaners are boring, but you need to have one. You read specifications and look at store deals until your eyes cross. And then, you come across the story of a woman who fosters pit bulls in her home for people whose cities have passed […]
Tips to Motivating People to Work Harder (and be More Productive)
Your employees are very important and rather key components to the success of your business. There’s no denying that. Without good people to work with—you’re business is in danger of failing. It’s important to be motivating people on your team, in the directions of your business goals in order to succeed. This raises a few […]
Brand Loyalty: What Influences Consumer Loyalty to Specific Brands?
Brand loyalty isn’t something that develops overnight. Some consumers are just looking for a specific product or service without any real preference for the brand. This isn’t to say that some consumers won’t actually gravitate towards one brand or another. Millennials between the ages of 18-34, are said to be the most brand loyal generation […]
