There is little doubt that receiving positive reviews from customers are a major driving force in successful marketing. Researchers tell us that a whopping 97 percent of consumers read reviews about local businesses, with 82 percent reading reviews because they intend to make a purchase in the very near future. It follows that the more […]
brand loyalty
Brand Loyalty: What Influences Consumer Loyalty to Specific Brands?
Brand loyalty isn’t something that develops overnight. Some consumers are just looking for a specific product or service without any real preference for the brand. This isn’t to say that some consumers won’t actually gravitate towards one brand or another. Millennials between the ages of 18-34, are said to be the most brand loyal generation […]
Best Advice for Cultivating Loyal Customers
All You Have Is One Chance: Don’t Miss These Six Expert Tips for Cultivating Loyal Customers for a Lifetime Do you have your own service business? Do you work with customers daily? Are you worried about customer retention over time? If you answered “yes” to any of these questions, then you should be concerned. In […]
Marketing to the Right Age Demographic
It is a truism in the marketing and advertising world that you must understand your audience to market effectively. Marketing demographic data can supply important information about your ideal target market. And, of course, age is one of the most significant factors to consider. On the whole, different age groups have different interests, values, incomes, […]
Customer Loyalty – Reward Your Most Valuable Customers
You work so hard to attract each new customer, but are you working hard enough to keep them coming back? Developing customer loyalty should be a centerpiece of your marketing strategy. After all, it’s cheaper to retain your customers than to go after new ones. What makes people loyal to a business? There are two […]
