In a world full of traditional advertising, what really stands out to the average consumer? If it’s not the big billboards, the Internet banners, Newspaper ads, Radio spots, or those (highly annoying) ads that sometimes freak us out by zooming across our web pages – then what is it? Here's a Clue – It's People! People are turning to other people for advice. Not … [Read more...] about The Quiet Marketing Strategy: Influencer Marketing
Volunteering is always good in its own right, but it can also be a great way to promote a business. Aside from doing good in the community or in the world, business volunteering provides many opportunities. It offers chances for networking, plays a part in developing brand identity, and makes your company more visible. It also gives you and your employees a chance to develop … [Read more...] about Business Volunteering – Make the World a Better Place (and Promote Your Business)
Think technology has eclipsed the importance of word-of-mouth marketing? Think again. On the contrary, the highly connected world of today is the ideal forum for this kind of marketing. Technology simply puts a new twist on an old marketing strategy by giving us (and our customers) new avenues to promote our businesses. So, today’s “word-of-mouth” marketing may not … [Read more...] about Technology and What it Means for Word-of-Mouth Marketing
Networking - How Essential Is It? Do I really need to network? Right off the bat, I’ll tell you that the answer is YES, networking is an essential part of running a business. You cannot just sit back and wait for customers or clients to come to you. You have to sell yourself. For those who aren’t particularly gregarious, salesmanship may not come naturally. And networking … [Read more...] about Networking – How Essential Is It?
When thinking about business branding, it can be easy to forget the little things. I’m talking about the really simple stuff here – creating a consistent brand image requires some serious attention to detail. Business cards don’t seem like a big deal. People hand them out like candy. Maybe you didn’t think you needed them because you do most of your work online. Or maybe … [Read more...] about How to Design a Great Business Card