Whether you’re launching a new brand or reintroducing a product to the market. You need to apply a brand positioning strategy that will appeal to your current and potential buyers. Your strategy will assist in turning them into repeat buyers. Brand positioning is aimed at creating a lasting effect in the minds of your customers. […]
buyer research
A Guide to Conversion Rate Optimization
Let’s talk traffic for a moment. Website traffic that is… Do you track the amount of traffic your website gets each month? And are you happy with the next step results? As in the number of those website visitors that convert into something more – that took action. If you’re not happy with your conversion […]
Buyer Research: Methods for Creating Effective Marketing Strategies
Who are my customers? To develop targeted marketing strategies that work, every business organization should have a very clear answer to the question above. Who are my customers? Generic marketing strategies can only do so much for a brand; you need to know who you are selling to and why. Understanding your buyer is one of […]
