Have Infographics found a way into your digital marketing?
Infographics are commonly used by digital marketers to drive traffic to their websites. Those who have used infographics for their online promotion understand the benefits of using a combination of visuals and text. The results are often fast, and of course visible.
Infographics tend to make the complex seem less complicated, in a more visually appealing manner. It’s one of the reasons why they’ve become so popular.
If you are still wondering if infographics should be a part of your marketing strategy, wonder no more.
Here’s a simple infographic, outlining 5 reasons, why infographics should be included in your digital marketing strategy.
5 Reasons for Using Infographics in Digital Marketing
Attractive and Compelling:
No one likes to read long texts or boring stories. People prefer interesting facts, convincing content and statistical facts and figures. If an infographic is designed well, with the use of the right combination of statistics and images, it certainly helps in attracting a lot of traffic. The reason is simple – 50% of what we see is actually used for visual processing.
What do you often share on social media websites? Unusual photographs and interesting, humorous facts or data are shared the most in social media. Thus, an engaging infographic with exciting content is usually shared the most. As these are shared many times in such social media platform their reach widens and they help in attracting more traffic to the website.
People usually search for infographics, especially when it is something related to which they are interested. Search engines are known to prioritize the infographics when picking the results.
Infographics have a potential to reach out to more than 15 million users all over the world. To make your infographic effective, you need to first find a topic which interests people and have it well designed. You will certainly be able to reach out to a number of people.
There are usually two ways by which infographics are able to draw website visitors:
- Web Search – Users might be searching on the specific topic of your infographic. If you have a well-designed infographic on the topic, you will definitely get the desired topic. People, who are searching on the specific topic, will come across your created infographic.
- Social Media – Infographics tend to get more than interaction on social media channels. Especially if they are eye-catching and/or compelling. People are likely to share an infographic on social media because of the way information is conveyed (both with visuals & text) – hence the power of an infographic tends to be higher than simply text.
Increases Brand Awareness:
Infographics help in increasing brand awareness of a company. These are a good way to combine the magical power of subtle branding and creating a massive awareness. The use of subtle branding technique with the use of a refined logo placement or an interesting blend of colors and graphics, help to reach out to your readers, about information related to your brand, without shouting out loud. This type of publicity is usually known to linger more than any full-page placement of the logo.
NOTE: To ensure the success of an infographic, it needs to have an interesting theme, a natural blend of colors and useful information, which will draw the interest of visitors to read more.
If you’re not already including infographics in your digital marketing strategy, you may want to give it a try. It’s a great way to grow your audience and direct traffic to your website. Which in turn, strengthens your brand awareness increases your online presence.
Oh… and let’s not forget that іnfоgrарhісѕ аlѕо provide SEO benefits for businesses too.
Need help – Connect with a Digital Marketing Agency like GILL Solutions today. Ask us about incorporating infographics into your digital marketing strategy, to help you grow your business.