Source: Pixabay Over the years, social media has grown into one of the most powerful and affordable online marketing tools, one that you can leverage to expand your brand’s reach, engage with a global audience, and drive traffic and sales on your website. But you need to know what you’re doing. Like any lucrative marketing method, social media can only bear the right … [Read more...] about 5 Social Media KPIs You Shouldn’t Ignore
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Infographics in Digital Marketing – 5 Reasons to Use Them
Have Infographics found a way into your digital marketing? Infographics are commonly used by digital marketers to drive traffic to their websites. Those who have used infographics for their online promotion understand the benefits of using a combination of visuals and text. The results are often fast, and of course visible. Infographics tend to make the complex seem … [Read more...] about Infographics in Digital Marketing – 5 Reasons to Use Them
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Infographics: A Marketing Strategy for Businesses
Does your content marketing strategy include infographics? Related: 5 Reasons Infographics Should be Part of Your SEO Strategy Infographics are certainly more eye-catching than printed words mainly because they are a well-designed amalgamation of images, colors, and content, which obviously draw our attention. This is one of the main reasons, why content marketers use … [Read more...] about Infographics: A Marketing Strategy for Businesses
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Social Media and its Effect on Organic Traffic
Who would have guessed the effects of social media on our personal and professional lives? In 1997, Andrew Weinreich opened a platform that would change life as it was known then. It was called Six Degrees and was the first recognized social media platform. When considered, the effect of social media on our lives cannot be quantified. It is one of those things that will … [Read more...] about Social Media and its Effect on Organic Traffic
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How to Improve Website Traffic through “Accelerated Mobile Pages” or AMP
Have you heard of Accelerated Mobile Pages or Google AMP? What is Accelerated Mobile Pages aka AMP? Maybe you've heard of Facebook instant articles. If you have, then you understand what AMP is in principle. They are quite similar regarding speed. However, for clarity, let me explain what AMP is and then show you how it can help boost your traffic and perhaps, improve … [Read more...] about How to Improve Website Traffic through “Accelerated Mobile Pages” or AMP
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Web Analytics: What Every Aspiring Business Person Should Know
“Measure how your business is doing.” Business people have been using this statement all the time – and you know what? It actually makes sense. In order to have a booming business, you will need to actually understand how it’s doing. You will need to learn about how your target audience is reacting to particular campaigns or whether or not people are encouraged to buy from … [Read more...] about Web Analytics: What Every Aspiring Business Person Should Know
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