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content creation

Mar 03 2020

Copywriting vs. Content Writing – What Is The Difference

Copywriting vs Content Writing

Image Source: Freepik Digital marketing is comprised of so many different segments, that it’s not so strange that many of them are still misunderstood or even under-appreciated by certain businesses. One aspect of digital marketing that remains steadfast in its leading role, however, is content in all of its diverse, ever-changing, audience-driven formats. In terms […]

Written by Elaine Bennett · Categorized: Marketing · Tagged: content creation, content writing, copywriting

Jan 11 2018

5 Reasons You Need Google AdWords Training In 2018

google advertising training

Wеbѕіtеѕ thrіvе оn traffic. Buѕіnеѕѕ websites nееd сuѕtоmеrѕ. Blogs nееd соnѕumеrѕ tо rеаd them аnd subscribe. What’s your strategy this year to acquire more quality traffic to your business? Google AdWords Training may be a solution. Aѕ a wеbѕіtе owner wanting to achieve better ROI in 2018, you’ve allocated tіmе to drіve quality traffic tо […]

Written by George Gill Jr. · Categorized: Advertising, Business Strategy · Tagged: advertising, content creation, google adwords, google optimization, keyword research, marketing

Nov 03 2017

Content Curation: Here’s What You Need to Know

content curation vs content creation

It can be difficult knowing how to approach your audience sometimes. On the one hand, it’s important that your content always be fresh and relevant. On the other hand, you want to show that you recognize viral trends that appeal to your audience. The fact is that, while original, branded content is an important element […]

Written by Lorie Gill · Categorized: Business Strategy, Marketing · Tagged: content creation, content curation, content marketing, content strategy, social media strategy

Oct 30 2017

7 Key Elements for an Effective B2B Content Marketing Strategy

content marketing

How is your content marketing strategy working for you? According to this report by Content Marketing Institute, in 2016, 63% of B2B marketers reported being extremely committed to content marketing. However, only 22% of B2B marketers reported being extremely successful with their approach to content marketing. What does this tell you? Today, the most recommended […]

Written by Lorie Gill · Categorized: Business Strategy, Marketing · Tagged: b2b content marketing strategy, b2b marketing strategy, content creation, content marketing, content marketing strategy

Oct 12 2017

How to Target Potential Customers using Content Marketing Strategies

content marketing

Content marketing is one of the easiest ways to gain the trust of consumers as an authority in your industry. We operate in a buyer-driven market where buyers reach out to sellers, fully informed on what they want, specifications they require and their reasons for those requirements. According to this study, consumers spend an average […]

Written by Lorie Gill · Categorized: Business Strategy, Marketing · Tagged: brand awareness, content creation, content marketing, content marketing strategy, social media

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Business Strategy

Important Benefits of Facebook for Your Business

May 15, 2020 By George Gill

Whether you are a person who likes social media or not, if you're in business, there is a good chance that at some point you've considered FaceBook for your business. Understanding what the benefits are, is an … Continue Reading about Important Benefits of Facebook for Your Business

Before You Start – Is Social Media Marketing Profitable

May 14, 2020 By George Gill

We all know Social Media is popular. But before your business goes down the path of investing resources and budget into this marketing channel, you need to know what to expect. Most importantly can it be profitable … Continue Reading about Before You Start – Is Social Media Marketing Profitable

Do You Have to Pay for Search Engine Optimization

May 12, 2020 By George Gill

Every business I have ever spoken to has unanimously agreed, they would love to be on page one of Google for the keywords directly related to their business. Most believe they deserve to be at the top, and the … Continue Reading about Do You Have to Pay for Search Engine Optimization

How Important is Conversion Optimization to Your Business

May 11, 2020 By George Gill

With over 20 years in the digital marketing field, the number one approach to quickly generate the greatest impact on a business's results that I've witnessed has been accomplished through conversion rate … Continue Reading about How Important is Conversion Optimization to Your Business

Why is Siteground so expensive vs competitors

Why is Siteground so Expensive vs Competitors

May 7, 2020 By George Gill

Hosting your website is a very big deal for many reasons that we'll discuss in this article. Siteground is a hosting company (click to see Siteground's current offer) we often recommend, even though they tend to be … Continue Reading about Why is Siteground so Expensive vs Competitors

Important Business Metrics

Most Important Metrics for Better Business Results

May 5, 2020 By Elaine Bennett

Successful businesses are built on exact, timely, and relevant data. You can only hope to make the best business decisions if you have the information and insights necessary to support your strategy and your … Continue Reading about Most Important Metrics for Better Business Results

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